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DTSTART;VALUE=DATE:20080603
DTEND;VALUE=DATE:20080604
SUMMARY:Usability testing training
LOCATION:London, United Kingdom
DESCRIPTION:For people in design teams who need to solicit customer feedbac
 k on prototypes and finished products, "A practical guide to usability test
 ing" is a 1-day usability workshop that shows delegates how to carry out a 
 usability test. Unlike lecture-based courses, delegates get practical, hand
 s-on experience moderating and logging usability tests.
\n
\nUsability test
 ing is the method of choice for organisations that want to understand how c
 ustomers use their product, software or web site. In contrast to market res
 earch methods, usability testing delivers strong predictive value, demonstr
 ating how real people will use the product in the real world.
\n
\nBut ther
 e are several different types of usability test, making it difficult for no
 vices to choose a technique. Usability testing is also very different from 
 interviews or focus groups and requires a well-trained test administrator. 
 This workshop provides a practical path through the various methods, helpin
 g you pick the right kind of test for your product, showing you how to plan
 , carry out and analyse a usability test, and describing persuasive techniq
 ues for presenting the results to developers and managers. You will also ge
 t hands-on experience administering and observing a usability test and gain
  the kind of practical knowledge that you can't get from reading a book.
\n
 
\nWHAT YOU'LL LEARN
\n
\n-Write a screener to recruit the right test parti
 cipants.
\n-Write a usability test plan to get buy-in from management and t
 he development team.
\n-Develop test tasks that are relevant to your custom
 ers and your business.
\n-Choose the right usability test method for your p
 roduct and its lifecycle phase.
\n-Design usability tests that meet interna
 tional standards in usability.
\n-Adapt our standard forms and templates fo
 r your own tests.
\n-Moderate usability tests.
\n-Collect and analyse behav
 ioural data.
\n-Persuade managers and developers to take action based on yo
 ur test results.
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