<?xml version="1.0" encoding="UTF-8"?>
<events>
  <event>
    <city>San Francisco</city>
    <country>USA</country>
    <end-on type="date">2007-02-14</end-on>
    <full-description>Topics to be addressed: 
- Perspectives on current business and societal trends for design leaders
- Experience strategies - the key to long-term design value
- Service Design - stop designing products!
- Embedding design practices throughout your organization
- From optimization to innovation - why business is turning to design
- Taking advantage of flexible, agile development
- The impact of new technologies (mobile, Web 2.0, ubiquitous computing)

Speakers to include:
- Tim Brown, IDEO
- Scott Berkun, Author of upcoming book "The Myths of Innovation"
- Jennie Winhall, UK Design Council
- Jesse James Garrett, Adaptive Path Co-Founder
- Peter Merholz, Adaptive Path Co-Founder 
- Brandon Schauer, Adaptive Path Design Strategist
- Todd Wilkins, Adaptive Path Research 
and more!</full-description>
    <id type="integer">123</id>
    <region>CA</region>
    <short-description>Adaptive Path will bring together thought-leaders in design and business for "MX San Francisco" -  a new conference about managing experience through creative leadership - on February 12 &amp; 13, 2007. </short-description>
    <start-on type="date">2007-02-12</start-on>
    <title>MX San Francisco</title>
    <virtual type="boolean">false</virtual>
    <website>http://www.adaptivepath.com/promo/MXboxes</website>
    <url>http://events.boxesandarrows.com/events/123</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/123/mx1.jpg</logo-url>
    <tag-string>design strategy, digital design, product management, user experience</tag-string>
  </event>
  <event>
    <city>Amsterdam</city>
    <country>Netherlands</country>
    <end-on type="date">2007-06-22</end-on>
    <full-description>The field of user experience is too young to be caught up in trade secrets and intellectual isolation. To help advance the field, Adaptive Path promotes its ideas at public workshops around the world, and send them out as free essays in our newsletters. 

Adaptive Path is leading the way to user-focused design by placing emphasis on how design affects the user. For those who adhere to the tenets of user-centered design, Adaptive Path assures dividends. This is UX Intensive defined. This workshop series examines the four key elements that contribute to a successful interactive experience: Design Strategy, Design Research, Interaction Design and Information Architecture.

The workshops of UX Intensive are for experienced designers and their managers who are looking to learn new ways to provide leadership within their organizations through design and research. Workshop participants leave each day with more sophisticated understanding of their field and a new set of tools to put that understanding to good use.

The workshops are taught by leaders in the field. These designers and researchers are the folks to whom Google, Sony, Greenpeace, The United Nations, and Intel turn to when they need to reconsider their customers&#226;&#8364;&#8482; interactive 
experiences:

&#226;&#8364;&#162;	Dan Saffer, author of the bestseller &#226;&#8364;&#732;Designing for interaction,&#226;&#8364;&#8482; leads the workshop on Interaction Design.
&#226;&#8364;&#162;	Chiara Fox, senior information architect for Adaptive Path, has developed information architectures for companies such as PeopleSoft, AT&amp;T, and Hewlett-Packard, to name only a few
&#226;&#8364;&#162;	Todd Wilkens is an accomplished writer and lecturer on the topics of user research methods and social science theory.
&#226;&#8364;&#162;	Brandon Schauer is a Design Strategist who&#226;&#8364;&#8482;s desire to understanding the unmet needs of customers has led him to diverse environments, from the homes of cancer patients to tunnels beneath Walt Disney World.
</full-description>
    <id type="integer">222</id>
    <region>Netherlands</region>
    <short-description>This workshop series examines the four key elements that contribute to a successful interactive experience: Design Strategy, Design Research, Interaction Design and Information Architecture.</short-description>
    <start-on type="date">2007-06-18</start-on>
    <title>UX Intensive</title>
    <virtual type="boolean">false</virtual>
    <website>http://www.adaptivepath.com/events/2007/jun/</website>
    <url>http://events.boxesandarrows.com/events/222</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/222/070511_-_Logo_Adaptive_Path.gif</logo-url>
    <tag-string>design research, design strategy, information architecture, interaction design, user experience</tag-string>
  </event>
  <event>
    <city>Sunnyvale</city>
    <country>USA</country>
    <end-on type="date">2008-05-11</end-on>
    <full-description>This full-day course will teach designers how to contribute to the direction of their company by synthesizing and articulating clear, actionable business and product strategies. Often, growth opportunities for designers are artificially limited by org charts that fail to fully capitalize on the galvanizing role that design can have beyond product or marketing. This course empowers designers by giving them tools to impact strategy by illuminating important decision-drivers like market or user research, web analytics, financials, and product reports.

This hands-on course is created for experienced designers, enabling them to influence and improve strategic decision-making within their department or company. They will learn principles for communicating and influencing strategy, along with practicing skills and techniques thru group activities, and working directly with Luke and Tom. This course will maximize a designer&#8217;s ability to help their organization make better decisions.

Instructor Luke Wroblewski
LukeW is currently Senior Principal of Product Ideation &amp; Design at Yahoo! Inc., and Principal of LukeW Interface Designs. Luke authored the book &#8220;Site-Seeing: A Visual Approach to Web Usability&#8221; and his online publication, Functioning Form, is an industry-leading resource for design intelligence. 

Instructor Tom Chi
Tom Chi is a Senior Principal Designer at Yahoo! and has worked as each of Designer, Product Manager, Developer, and Consultant. He was a key design driver on many products, including Yahoo Answers, the new Yahoo Search, Microsoft Outlook, and several other enterprise applications. 

As with all Involution Master Academy courses, this class is limited to nine students. This guarantees each student significant interaction with Luke and Tom and a unique opportunity to put these ideas into practice with the recognized industry expert on this topic and your eight classmates. It also means that there are very few seats available, so sign up today!
</full-description>
    <id type="integer">450</id>
    <region>CA</region>
    <short-description>Influencing Strategy by Design
Date: May 10, 2008 10:00AM-6:00PM
Location: Sunnyvale, CA
Website: http://involutionstudios.com/?p=123&amp;cat=8
</short-description>
    <start-on type="date">2008-05-10</start-on>
    <title>Influencing Strategy by Design</title>
    <virtual type="boolean">false</virtual>
    <website>http://http://involutionstudios.com/?p=123&amp;cat=8</website>
    <url>http://events.boxesandarrows.com/events/450</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/450/logo_involutionstudios.jpg</logo-url>
    <tag-string>design strategy, interface design, product strategy</tag-string>
  </event>
  <event>
    <city>Minneapolis</city>
    <country>USA</country>
    <end-on type="date">2008-06-20</end-on>
    <full-description>This intermediate-to-advanced workshop series examines the four key elements that contribute to a successful interactive experience: Design Strategy, Design Research, Interaction Design and Information Architecture. Workshops are led by Adaptive Path's team of experts, including: Dan Saffer, Chiara Fox, Brandon Schauer and Todd Wilkens. 

Use Discount Code UXIM for 15% off the early bird discount.

Early Bird Pricing (until May 31)
Single Day: US$650
All 4-days: US$2,195

Regular Pricing
Single Day: US$745
All 4-days: US$2,495</full-description>
    <id type="integer">475</id>
    <region>MN</region>
    <short-description>This workshop series examines the four key elements that contribute to a successful interactive experience: Design Strategy, Design Research, Interaction Design and Information Architecture. </short-description>
    <start-on type="date">2008-06-16</start-on>
    <title>UX Intensive Week</title>
    <virtual type="boolean">false</virtual>
    <website>http://www.adaptivepath.com/events/2008/jun/</website>
    <url>http://events.boxesandarrows.com/events/475</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/475/AP_MX_blog120x90_v4b.gif</logo-url>
    <tag-string>adaptive path, design research, design strategy, information architecture, interaction design</tag-string>
  </event>
</events>
