<?xml version="1.0" encoding="UTF-8"?>
<events type="array">
  <event>
    <city>Hyderabad</city>
    <country>India</country>
    <end-on type="date">2007-06-21</end-on>
    <full-description>"USID 2007" Usable Software Interface Design 2007  is a 3 day event being organized in Hyderabad India organized by HCI Hyderabad. 
The three day event would entail:

Day 1 &#226;&#8364;&#8220; Conference, Paper Presentation
Day 2 &#226;&#8364;&#8220; Workshops/Tutorials, panel Discussion, UI Design Competition entry display
Day 3 &#226;&#8364;&#8220; Exhibition, Workshops, panel discussion and Closing Ceremony

Objectives
* Make a content rich engagement that touches the core issues of HCI &amp; UCD discipline.
* Offer an opportunity for HCI/UCD community in India to contribute through papers and presentation.
* Create an appropriate environment for learning and knowledge sharing among the UCD professionals and practitioners.
* Provide a platform to Design and Engineering Students to showcase their Design proficiency for designing products/services which effect human life and society.
* Move beyond the city boundary and make it a National/International level to address domain related issues. Based on this year's response, we plan to conduct this in other metros in India in future.


</full-description>
    <id type="integer">208</id>
    <region>India</region>
    <short-description>"USID 2007" Usable Software Interface Design 2007  is a 3 day event being organized in Hyderabad India organized by HCI Hyderabad. </short-description>
    <start-on type="date">2007-06-18</start-on>
    <title>"USID 2007" Usable software Interface Design India</title>
    <virtual type="boolean">false</virtual>
    <website>http://hci-hyderabad.org/usid2007/index.htm</website>
    <url>http://events.boxesandarrows.com/events/208</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/208/USID_logo.png</logo-url>
    <tag-string>hci conference india, hci conference india, hci hyderabad, hci india, software india, ucd india, ui design competition india, usability conference india, usability conference india, usability india, usability professional, user interface design india, user interface designer  india, usid, usid 2007</tag-string>
  </event>
  <event>
    <city>Bangalore</city>
    <country>India</country>
    <end-on type="date">2008-09-07</end-on>
    <full-description>Advances in communication and information technology have evolved users from &#8216;informed buyers' to &#8216;sophisticated consumers', and these sophisticated consumers expect more from the products and services they buy.

While &#8216;gathering requirements to fulfill needs of the users' were sufficient for the informed buyer, it remains largely inadequate when attempting to address the needs of this &#8216;sophisticated consumer'. A striking example of this stark reality is that corporations are struggling to stay ahead in the marketplace by ensuring that their online mechanisms leverage the onslaught of social communities, information networks, and technology to communicate with their users.

Businesses are faced with a unprecedented dilemma: Knowledge of &#8216;How to make..?&#8221; has outpaced the, imagination of &#8216;What to make&#8230;?&#8221; As the technology grows rapidly to deliver the function of the product, the potential to equally deliver the user experience for the product remains a challenge. Acknowledging, and addressing the wide gap between technology, innovation and user experience is crucial to transforming businesses in the new economy.

Satisfying this new generation of sophisticated consumers, their unexpressed expectations and their expressed needs poses a multitude of challenges and opportunities that demand a fundamental shift in the way we approach business. This paradigm shift requires organizations to build strategies that map their businesses and user goals by delivering a successful user-experience.

Design Innovation &amp; User Experience are the key drivers in the new economy that will build the identity and the distinctiveness required for businesses to stand out in the global marketplace. Innovation with focus on user experience can help businesses differentiate in the global marketplace that has no dearth of competitors vying to make their mark. </full-description>
    <id type="integer">490</id>
    <region>India</region>
    <short-description>Design Innovation &amp; User Experience
Transforming businesses in the new economy...</short-description>
    <start-on type="date">2008-09-04</start-on>
    <title>USID2008: Design Innovation &amp; User Experience</title>
    <virtual type="boolean">false</virtual>
    <website>http://usidfoundation.org/usid2008/</website>
    <url>http://events.boxesandarrows.com/events/490</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/490/USID2008_logo.png</logo-url>
    <tag-string>hci india, india concference, usability conference india, usability conference india, usability india</tag-string>
  </event>
  <event>
    <city>Hyderabad</city>
    <country>India</country>
    <end-on type="date">2010-09-20</end-on>
    <full-description>USID 2010 will attempt to cover innovation and design for emerging economies from many perspectives. We hope to initiate discussions and dialogues through market makers, field innovators, hands on designers, technologists, creative professionals, students and researchers, public sector entities and other key stakeholders required to foster and sustain ecosystems for innovation. Moving beyond just interface and interaction design and usability, USID 2010 will attempt to span the spectrum of challenges in emerging markets so our participants can learn and apply new insights in their own work and projects.

Stay tuned more details coming soon... </full-description>
    <id type="integer">1472</id>
    <region>India</region>
    <short-description>Emerging markets including India, Brazil, China.....</short-description>
    <start-on type="date">2010-09-17</start-on>
    <title>USID2010 - Designing Consumer Experience for Emerg</title>
    <virtual type="boolean">false</virtual>
    <website>http://www.usidfoundation.org/usid/index.php?option=com_content&amp;view=article&amp;id=113&amp;Itemid=242</website>
    <url>http://events.boxesandarrows.com/events/1472</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/1472/USID.png</logo-url>
    <tag-string>design in india, hci india, interaction design india, usability in india</tag-string>
  </event>
  <event>
    <city>Hyderbad</city>
    <country>India</country>
    <end-on type="date">2010-11-10</end-on>
    <full-description>Emerging markets including India, Brazil, China and increasingly Africa represent not only the largest potential consumer markets, they also represent testbeds for process, product and design innovation. From the cheapest small car to the largest selling mobile phone, from $2000 world class eye surgeries to micro-finance that brings access to millions of peasants and farmers, from 5 cent product pouches to 5 dollar monthly telecom costs, emerging markets are home today to some very interesting game changing innovations. It is clear to decision makers and businesses alike that the millions of new consumers in emerging markets are not only bootstraping global demand but also challenging governments and businesses to deliver compelling products and services at clearly differentiated value propositions.

However, for every successful innovation in emerging market, there are thousands of products and services that are unsuccessful not because of their functional or technical limitations but because of flawed assumptions about emerging markets. Life, culture, and context of use for end users in the emerging markets are different to users in mature markets in Western Europe, North America and other parts of the world. Therefore it is not necessary that products which are successful in other parts of the world will also be successful with emerging market consumers.

Given the rapid growth, industrialization, and informationization of emerging economies, it is imperative for corporations, non profits and individuals working on developing products and services to not only be deeply sensitized to the culture, context and user needs of for these markets, but also apply adaptive and iterative innovation methods and to validate and evolve solutions rapidly based on ongoing customer alignment.

</full-description>
    <id type="integer">1525</id>
    <region>India</region>
    <short-description>Designing Consumer Experience for Emerging Market</short-description>
    <start-on type="date">2010-11-09</start-on>
    <title>USID2010</title>
    <virtual type="boolean">false</virtual>
    <website>http://www.usidfoundation.org/usid/</website>
    <url>http://events.boxesandarrows.com/events/1525</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/1525/USID2010Logo150.jpg</logo-url>
    <tag-string>design conference india, design in india, hci conference india, hci conference india, hci india, interaction design india, usability india, usid 2010, usid2010</tag-string>
  </event>
  <event>
    <city>Hyderbad</city>
    <country>India</country>
    <end-on type="date">2010-11-21</end-on>
    <full-description>Emerging markets including India, Brazil, China and increasingly Africa represent not only the largest potential consumer markets, they also represent testbeds for process, product and design innovation. From the cheapest small car to the largest selling mobile phone, from $2000 world class eye surgeries to micro-finance that brings access to millions of peasants and farmers, from 5 cent product pouches to 5 dollar monthly telecom costs, emerging markets are home today to some very interesting game changing innovations. It is clear to decision makers and businesses alike that the millions of new consumers in emerging markets are not only bootstraping global demand but also challenging governments and businesses to deliver compelling products and services at clearly differentiated value propositions.

However, for every successful innovation in emerging market, there are thousands of products and services that are unsuccessful not because of their functional or technical limitations but because of flawed assumptions about emerging markets. Life, culture, and context of use for end users in the emerging markets are different to users in mature markets in Western Europe, North America and other parts of the world. Therefore it is not necessary that products which are successful in other parts of the world will also be successful with emerging market consumers.

Given the rapid growth, industrialization, and informationization of emerging economies, it is imperative for corporations, non profits and individuals working on developing products and services to not only be deeply sensitized to the culture, context and user needs of for these markets, but also apply adaptive and iterative innovation methods and to validate and evolve solutions rapidly based on ongoing customer alignment.

</full-description>
    <id type="integer">1526</id>
    <region>India</region>
    <short-description>Designing Consumer Experience for Emerging Market</short-description>
    <start-on type="date">2010-11-18</start-on>
    <title>USID2010</title>
    <virtual type="boolean">false</virtual>
    <website>http://www.usidfoundation.org/usid/</website>
    <url>http://events.boxesandarrows.com/events/1526</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/1526/USID2010Logo150.jpg</logo-url>
    <tag-string>design conference india, design in india, hci conference india, hci conference india, hci india, interaction design india, usability india, usid 2010, usid2010</tag-string>
  </event>
</events>

