<?xml version="1.0" encoding="UTF-8"?>
<events>
  <event>
    <city>Mountain View</city>
    <country>USA</country>
    <end-on type="date">2006-08-24</end-on>
    <full-description>Vertical Search Trends
What is it vertical search? It is search focused on a specific vertical. Vertical search engines mine data for one specific niche of the market place &#226;&#8364;&#8221; for example, travel, jobs, hotels, music, movies, and even health care. As web sites and data proliferate, the task of locating specific information gets tougher. Vertical search engines provide an efficient way to get to that information.

Verticals are very different from domain specific portals which are usually product placement vehicles for vendors. VSEs are more granular. They organize all niche-specific information and present it in a manner that is simple to use and easy to consume. Vertical search engines can also offer advertisers a more focused ad platform. Advertisers are able to target their messages more precisely to their audience versus a broad message with regular search engines. 

Come hear from the next generation of search pioneers and how they plan to exploit this opportunity!

*Speakers*
Suranga Chandratillake, founder and chief technology officer of blinkx, has more than seven years of frontline experience as a technology innovator. As blinkx&#226;&#8364;&#8482;s CTO, Suranga has developed the world&#226;&#8364;&#8482;s most comprehensive video search engine and world firsts including Smart Folders, integrated Web and desktop search, and desktop search for Mac.

Gautam Godhwani, President, Simply Hired, is a leading entrepreneur in the software and internet industry. Having founded three ventures in the last eight years, Gautam is well experienced in starting startups and finding great people to help grow them. Gautam is currently CEO and co-founder of Simply Hired, a search engine for jobs.

August 23, 2006 from 6 - 9:30 p.m.
6 p.m. - Reception; 7 p.m. - Presentation

Online registration for members $5 and non-members $15. On-site registration for members $10 and non-members $20. </full-description>
    <id type="integer">25</id>
    <region>CA</region>
    <short-description>As web sites and data proliferate, the task of locating specific information gets tougher. Vertical search engines provide an efficient way to get to that information.</short-description>
    <start-on type="date">2006-08-23</start-on>
    <title>Vertical Search Trends</title>
    <virtual type="boolean">false</virtual>
    <website>http://www.webguild.org/</website>
    <url>http://events.boxesandarrows.com/events/25</url>
    <logo-url></logo-url>
    <tag-string>interface, search, vertical search</tag-string>
  </event>
  <event>
    <city>Boston</city>
    <country>USA</country>
    <end-on type="date">2007-11-09</end-on>
    <full-description>Register for all 4 days by October 23rd with the promotion code BOXES to receive $30 off each day and a limited-edition UI12 iPod video http://www.uiconf.com

BOXES promo code cannot be combined with any other special offer or promotional code, and is only valid for 4 day registrations. 

For the User Interface 12 Conference 
( http://www.uiconf.com ), Jared M. Spool and his team of usability researchers have asked the most forward thinking minds in the world of usability to present on today's most pressing design topics.  

For 4 full days, you'll learn in-depth techniques from these top experts, and come away with the knowledge and confidence necessary to tackle your biggest design challenges. 

Now in its twelfth year, the UI12 Conference examines the most critical web design and usability issues facing designers, information architects, and usability professionals. Topics include: Agile Development, Task-based Information Architecture, Usability Testing, Visual Design, Building Innovative Designs, Communicating with Comics, Interaction Design, and Designing with CSS. 

On Monday, November 5th, you'll have the chance to attend one of four full-day seminars from Larry Constantine, Gerry McGovern, Rolf Molich, or Luke Wroblewski. 

On Tuesday, November 6th, you'll have the chance to attend several of the informative and entertaining 90-minute Featured Talks from each of our conference speakers, as well as the UI12 Conference Keynote presentation from Jared M. Spool. 

On Wednesday, November 7th, you'll have the chance to attend one of four full-day seminars from Scott Berkun, Kevin Cheng, Kim Goodwin, or Cameron Moll. 

We'll cap off the week on Thursday, November 8th, with our Showcase Seminar Day, where you can choose between UIE's most popular seminars.</full-description>
    <id type="integer">196</id>
    <region>MA</region>
    <short-description>User Interface 12 is being held November 5-8, 2007 in Cambridge, MA. We've lined up fantastic 
speakers giving full-day seminars and short talks on today's most pressing usability and design issues.</short-description>
    <start-on type="date">2007-11-05</start-on>
    <title>UI12 - User Interface 12 Conference</title>
    <virtual type="boolean">false</virtual>
    <website>http://www.uiconf.com</website>
    <url>http://events.boxesandarrows.com/events/196</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/196/ui12-badge.gif</logo-url>
    <tag-string>agile development, book, book seller, comics, content, content management, css, design, designer, developer, engineering, folksonomy, information architecture, innovation, interaction, interface, jared spool, management, personas, professional, seminar, social, social web design, taxonomy, testing, tutortial, ucd, uie, usability, user, ux, visual design, web application, web site, workshop</tag-string>
  </event>
  <event>
    <city></city>
    <country></country>
    <end-on type="date">2007-11-15</end-on>
    <full-description>Sign up today at http://tinyurl.com/yruel4 and use the promo code "BOXES" to receive $30 off.

In this presentation, Jared M. Spool will walk through an easy-to-accomplish 30 day plan for developing your own persona-based scenarios. He'll tackle each of the four development stages: gathering the field research, analyzing the data, building the personas and their scenarios, and integrating the results into the development process. 

Gathering the Field Research: Jared will show you how to decide how many folks to visit, who they should be, and how to prepare for meeting them. He'll talk about the best ways to collect information and how to best involve other team members.

Analyzing the Data: Jared will demonstrate several techniques from the analysis toolkit, including pair-wise comparisons, KJ Analyses, and weighted charts. He'll show you quick and easy methods for sorting, organizing, and identifying the trends and insights you discovered in your study.

Building the Personas and Their Scenarios:  Jared will show you how robust personas utilize the elements uncovered in the research and analysis, making their creation easily flow from your pen (or keyboard). Jared will walk through several effective techniques for readying your insights about your users and their needs.

Integrating Personas into the Development Process: The best teams have a ready-made plan as to how they'll infuse their newly created personas and scenarios directly into the existing development process.  Jared will share techniques you can use immediately to introduce the personas, walk through the scenarios, and ensure they become fixture of your development process.

As with all of the UIE Virtual Seminars, you'll get a complete handout with plenty of examples and an opportunity to ask Jared those burning questions about how to do this well in your environment. 

Sign up today at http://tinyurl.com/yruel4 and use the promo code "BOXES" to receive $30 off.</full-description>
    <id type="integer">344</id>
    <region></region>
    <short-description>Usability and design expert, Jared M. Spool will walk through an easy-to-accomplish 30 day plan for developing your own persona-based scenarios based on UIE's research for only $99 (promo inside.)
</short-description>
    <start-on type="date">2007-11-14</start-on>
    <title>Building Robust Personas in 30 Days or Less</title>
    <virtual type="boolean">true</virtual>
    <website>http://www.uie.com/events/virtual_seminars/building_personas/</website>
    <url>http://events.boxesandarrows.com/events/344</url>
    <logo-url></logo-url>
    <tag-string>design, designer, developement, engineer, engineering, expert, field research, interface, jared, kj analyses, manager, organizing, personas, project, resources, scenarios, small, sorting, spool, techniques, uie, usability, user, user interface engineering, virtual, weighted charts</tag-string>
  </event>
  <event>
    <city>San Francisco</city>
    <country>USA</country>
    <end-on type="date">2007-11-15</end-on>
    <full-description>Yahoo! Brickhouse
500 3rd St
San Francisco, California 94107

6:00 &#8211; Social Hour
7:00 &#8211; Presentation
FREE

IxDA SF returns with its third event in our design tools series. This month we present Nate Bolt, CEO of Bolt | Peters, as he presents UX research about life.

Not all UX research is about the interface. It&#8217;s about the habits, moods, location, and motivations of the people using your interface. Unfortunately, that junk is unpredictable and difficult to measure, but can make or break the accuracy of your research. Here are three examples of how we&#8217;ve structured research to uncover where peoples&#8217; real lives meet technology:

(I) Web Apps. Live intercepts and remote research. Get on the user&#8217;s time, instead of forcing participants to follow your time as a researcher.

(II) Video Games. Simulated native environment testing and six-on-one moderation with TeamSpeak. Sounds crazy, and it is. We&#8217;ll show a short documentary on what all that means and how much better it is than standard video game research.

(III) Cars. Getting into people&#8217;s cars to film them while they drive, smoke a cigarette, flip open their laptop, check traffic, and then play an iPod. Also, how to double-check safety and liability waivers.

All three examples preserve the authenticity of users&#8217; moods and behaviors by maintaining a native environment, allowing us to understand relevant background information about a user, and using a relaxed, non-sterile environment to conduct the research-preferably, the comfort of their own homes (or cars). Users also have a much bigger role in choosing their tasks and structuring the interview than the researchers. We&#8217;ll talk about splitting our scripts into passionate themes and backup questions, watch actual video and audio from recent research and explain what we found.

--

Have a great idea for a future event? Interested in sponsorship? Get in touch! sf-local at ixda.org

Presented by IxDA San Francisco and Yahoo!</full-description>
    <id type="integer">355</id>
    <region>CA</region>
    <short-description>Not all UX research is about the interface. It&#8217;s about the habits, moods, location, and motivations of the people using your interface.</short-description>
    <start-on type="date">2007-11-14</start-on>
    <title>IxDA SF: In The Moment</title>
    <virtual type="boolean">false</virtual>
    <website>http://ixda.org</website>
    <url>http://events.boxesandarrows.com/events/355</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/355/assoc_ixda.jpg</logo-url>
    <tag-string>cars, design, interface, research, video games, web applications</tag-string>
  </event>
  <event>
    <city>Nashville</city>
    <country>USA</country>
    <end-on type="date">2008-06-14</end-on>
    <full-description>You've read their books. Now you're ready for more. Come and join the conversation at the Voices that Matter: Web Design Conference coming to the Loews Vanderbilt in Nashville this June! You&#8217;ll learn from and mingle with the industry&#8217;s most respected authors and meet peers from all over the globe who are passionate about Web design!

http://www.voicesthatmatter.com/webdesign2008

Circle these dates on your calendar&#8212;June 10-13, 2008&#8212;and reserve your seat early to join us for the most well-rounded Web design event you&#8217;ll find anywhere! Get your difficult questions answered and gain insights from the industry&#8217;s brightest thinkers and practitioners during four days of entertaining, informative, and inspiring sessions. You&#8217;ll engage in thought-provoking discussions and participate in interactive networking activities to enhance your subject matter expertise and hone your professional skills. 
  
Two tracks (one creative and inspirational, one strategic and practical) mean there's always a session for you: whether you're looking for the up-in-the-clouds ideas that'll transform your work when the conference is over or the down-to-earth techniques that'll make your job easier every day. 

Don&#8217;t miss it! Save June 10 &#8211; 13 for the Voices that Matter: Web Design! Guarantee yourself a seat where you&#8217;ll come face-to-face with world class authors including:
&#8226;         Dan Brown 
&#8226;         Curt Cloninger 
&#8226;         Zoe Gillenwater 
&#8226;         Robert Hoekman, Jr. 
&#8226;         Jeremy Keith 
&#8226;         Steve Krug 
&#8226;         Penny McIntire 
&#8226;         Sandra Niehaus 
&#8226;         Joshua Porter 
&#8226;         Garr Reynolds 
&#8226;         Nathan Shedroff 
&#8226;         Aarron Walter 
&#8226;         Charles Wyke-Smith 
&#8226;         And many others!

To request more information, visit the online brochure at http://www.voicesthatmatter.com/webdesign2008, call 617-848-7026, or email Barbara.Gavin@PearsonEd.com.</full-description>
    <id type="integer">430</id>
    <region>TN</region>
    <short-description>You've read their books. Now you're ready for more. Come and join the conversation at the Voices that Matter: Web Design Conference coming to the Loews Vanderbilt in Nashville,  June 10-13, 2008.</short-description>
    <start-on type="date">2008-06-10</start-on>
    <title>Voices That Matter: Web Design Conference</title>
    <virtual type="boolean">false</virtual>
    <website>http://www.voicesthatmatter.com/webdesign2008</website>
    <url>http://events.boxesandarrows.com/events/430</url>
    <logo-url></logo-url>
    <tag-string>ajax, architecture, css, design, flash, html, information technology, interface, it, java, optimization, search engine, web, web design, web designers, web developers, web standards, xml</tag-string>
  </event>
</events>
