BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Ensemble Independent//vPim 0.360//EN CALSCALE:Gregorian X-WR-CALNAME:Boxes and Arrows Events Calendar tagged "marketing" BEGIN:VEVENT DTSTART;VALUE=DATE:20070714 DTEND;VALUE=DATE:20070715 SUMMARY:Community Next Viral Marketing LOCATION:Sunnyvale, California, USA DESCRIPTION:Community Next is all about building a community of entrepreneu rs, marketers, and venture capitalists in the Bay Area. We create and host conferences that we ourselves would like to attend. These conferences have two focuses: 1. to have in depth panel discussions that give take-home skil ls and 2. to allow like-minded people to socialize and get to know each oth er. \n \nIn February we did on about Online Communities. In July we're hold ing one about Viral Marketing. BBQ afterwards! \n \nSpeakers include: \n-Ja son Feffer of SodaHead and MySpace \n-Justin Kan of Justin.tv \n-Joe Green of Facebook Causes \n-Tim Ferriss of The 4-Hour Workweek END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20071009 DTEND;VALUE=DATE:20071010 SUMMARY:Improving Online Work in Offline Companies LOCATION:New York, New York, USA DESCRIPTION:From microwaves to magazines, T-shirts to travel planning, the average company focuses on offline concerns ahead of online ones. As a resu lt, many web managers find themselves explaining their projects in addition to doing them. A decade after the commercialization of the Internet, worki ng online in an offline world still requires education, patience, and evang elism. How can we accomplish this more quickly, efficiently, and effectivel y to benefit our work? \n \nWhat We’ll Cover \nThinking strategically and p ractically, we will explore some of the reasons offline professionals have trouble relating to Internet initiatives. We’ll deconstruct why an online t eam has an outsider, or renegade, feel, and discuss the methods for imparti ng wisdom and gaining buy-in. Students will leave with new ideas and soluti ons for making online concerns an everyday focus of a company. \n \nAbout D avid Wertheimer \nDavid Wertheimer is an Internet marketing strategist with expertise in online communication, usability, branding, and ecommerce. \n \nDavid has been bringing brands to the Web for ten years, stressing user e xperience and smart site design. He is director of Internet marketing for C larins Groupe USA, where his role encompasses information delivery and reta iling strategy for all the company's domestic offerings. In his years onlin e, David has been a designer, manager, director, blogger, book author, colu mnist, educator, and public speaker. Past work includes the creation of wor ld-class media websites for The Economist and Billboard magazines and consu lting and freelance work for a wide range of clients. \n \nDavid has an MBA from the New York University Stern School of Business and a bachelor's deg ree from Franklin & Marshall College. END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20080409 DTEND;VALUE=DATE:20080410 SUMMARY:CreativeConnects Happy Hour LOCATION:Arlington, Virginia, USA DESCRIPTION: Join us for CreativeConnects a free monthly social event hoste d by The BOSS Group for creative, marketing, communications, advertising an d web professionals. Come network with colleagues, meet new people, keep up with industry news and get leads on jobs and business opportunities. \n \n No formal program, no RSVP required, lite bites and one drink courtesy of T he BOSS Group. \n \nAlso, visit our online resource center, creativeconnect s.com, for links to creative resources, tools, free downloads and our blog. \n \nCreativeConnects locations: \nMontclair, NJ \nPhiladelphia, PA \nBal timore, MD \nWashington, DC \nDallas, TX \nRichmond, VA END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20080723 DTEND;VALUE=DATE:20080724 SUMMARY:NH UPA July Meeting LOCATION:Bedford, New Hampshire, USA DESCRIPTION:Topic: 10 Marketing Myths Usability Experts Need to Know \n \nS peaker: Aileen Cahill, Customer Connections \n \nWhen: \nWednesday, July 23 rd \nRefreshments & Networking: 6-7:00 PM – Food & beverages will be provid ed. \nMeeting: 7:00 PM – 8ish \n \nWhere: \nChordiant Software, Inc. (Googl e map: http://tinyurl.com/43le9t) \n8 Commerce Drive \nBedford, NH 03110 \n \nSummary: \nAs user experience professionals, we work with marketing team s all the time. Successful collaboration isn't always easy, but it's key to creating a superior customer experience that meets the goals of both the b usiness and the customer. Aileen Cahill has helped re-engineer companies in to becoming more customer focused for over 20 years. She will share insight s from her time on the inside; marketing's modus operandi, key motivators, organizational metrics, and facilitate an exploration of frameworks and pro cesses where collaboration will deliver a truly remarkable customer experie nce; both online and offline. \n \nAileen Cahill co-authored the transfor mative marketing text used by leading MBA programs, Internet Marketing: Bui lding Advantage in a Networked Economy, which presents a customer-focused f ramework for integrating marketing both online and offline. She is a classi cally trained brand marketer from the Fortune 1,000 and Customer Relationsh ip Management pioneer who founded the Pepper + Rogers Group consulting divi sion. Aileen is currently an Adjunct Professor of Marketing at the Univers ity of Southern Maine and is the Managing Partner of the consulting firm Cu stomer Connections. Her MBA in marketing is from Cornell’s Johnson Graduat e School of Management and she graduated Magna Cum Laude with a degree in E xperimental Psychology from SUNY Binghamton. \n \nRSVP: \nPlease send RSVPs to info@nhupa.org so we have an idea of the head count for the venue and r efreshments. \n \n***NH UPA meetings are always open to anyone who is inte rested in attending. Membership to the UPA is NOT required.*** \n \nHope to see you there! END:VEVENT END:VCALENDAR