<?xml version="1.0" encoding="UTF-8"?>
<events>
  <event>
    <city>Sunnyvale</city>
    <country>USA</country>
    <end-on type="date">2007-07-15</end-on>
    <full-description>Community Next is all about building a community of entrepreneurs, marketers, and venture capitalists in the Bay Area. We create and host conferences that we ourselves would like to attend. These conferences have two focuses: 1. to have in depth panel discussions that give take-home skills and 2. to allow like-minded people to socialize and get to know each other.

In February we did on about Online Communities. In July we're holding one about Viral Marketing. BBQ afterwards!

Speakers include:
-Jason Feffer of SodaHead and MySpace
-Justin Kan of Justin.tv
-Joe Green of Facebook Causes
-Tim Ferriss of The 4-Hour Workweek</full-description>
    <id type="integer">258</id>
    <region>CA</region>
    <short-description>Join us for the premier conference on viral marketing.  Learn how to grow your business to a million users and more...</short-description>
    <start-on type="date">2007-07-14</start-on>
    <title>Community Next Viral Marketing</title>
    <virtual type="boolean">false</virtual>
    <website>http://www.communitynext.com</website>
    <url>http://events.boxesandarrows.com/events/258</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/258/CN_badge.jpg</logo-url>
    <tag-string>conference, marketing, start up, startup, sunnyvale, tech, technology, viral marketing</tag-string>
  </event>
  <event>
    <city>New York</city>
    <country>USA</country>
    <end-on type="date">2007-10-10</end-on>
    <full-description>From microwaves to magazines, T-shirts to travel planning, the average company focuses on offline concerns ahead of online ones. As a result, many web managers find themselves explaining their projects in addition to doing them. A decade after the commercialization of the Internet, working online in an offline world still requires education, patience, and evangelism. How can we accomplish this more quickly, efficiently, and effectively to benefit our work?

What We&#8217;ll Cover
Thinking strategically and practically, we will explore some of the reasons offline professionals have trouble relating to Internet initiatives. We&#8217;ll deconstruct why an online team has an outsider, or renegade, feel, and discuss the methods for imparting wisdom and gaining buy-in. Students will leave with new ideas and solutions for making online concerns an everyday focus of a company.

About David Wertheimer
David Wertheimer is an Internet marketing strategist with expertise in online communication, usability, branding, and ecommerce.

David has been bringing brands to the Web for ten years, stressing user experience and smart site design. He is director of Internet marketing for Clarins Groupe USA, where his role encompasses information delivery and retailing strategy for all the company's domestic offerings. In his years online, David has been a designer, manager, director, blogger, book author, columnist, educator, and public speaker. Past work includes the creation of world-class media websites for The Economist and Billboard magazines and consulting and freelance work for a wide range of clients.

David has an MBA from the New York University Stern School of Business and a bachelor's degree from Franklin &amp; Marshall College. </full-description>
    <id type="integer">305</id>
    <region>NY</region>
    <short-description>David Wertheimer helps students think strategically and practically to improve Internet initiatives in offline-focused companies like financial services, retail, manufacturing, and business services.</short-description>
    <start-on type="date">2007-10-09</start-on>
    <title>Improving Online Work in Offline Companies</title>
    <virtual type="boolean">false</virtual>
    <website>http://smartexperience.org/classes/managing-online-offline/</website>
    <url>http://events.boxesandarrows.com/events/305</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/305/logo.100px.gif</logo-url>
    <tag-string>design, groups, influence, manage, marketing, offline, online, products, services, ux</tag-string>
  </event>
  <event>
    <city>Arlington</city>
    <country>USA</country>
    <end-on type="date">2008-04-10</end-on>
    <full-description> Join us for CreativeConnects a free monthly social event hosted by The BOSS Group for creative, marketing, communications, advertising and web professionals. Come network with colleagues, meet new people, keep up with industry news and get leads on jobs and business opportunities.

No formal program, no RSVP required, lite bites and one drink courtesy of The BOSS Group.

Also, visit our online resource center, creativeconnects.com, for links to creative resources, tools, free downloads and our blog.
 
CreativeConnects locations:
Montclair, NJ
Philadelphia, PA
Baltimore, MD
Washington, DC
Dallas, TX
Richmond, VA</full-description>
    <id type="integer">457</id>
    <region>VA</region>
    <short-description>Meet Fellow Creatives &amp; Expand Your Network</short-description>
    <start-on type="date">2008-04-09</start-on>
    <title>CreativeConnects Happy Hour</title>
    <virtual type="boolean">false</virtual>
    <website>http://www.creativeconnects.com</website>
    <url>http://events.boxesandarrows.com/events/457</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/457/CC_logo_632.jpg</logo-url>
    <tag-string>creatives, design, graphic, marketing, networking, pr, web</tag-string>
  </event>
  <event>
    <city>Bedford</city>
    <country>USA</country>
    <end-on type="date">2008-07-24</end-on>
    <full-description>Topic: 10 Marketing Myths Usability Experts Need to Know

Speaker: Aileen Cahill, Customer Connections

When:
Wednesday, July 23rd
Refreshments &amp; Networking: 6-7:00 PM &#8211; Food &amp; beverages will be provided.
Meeting: 7:00 PM &#8211; 8ish

Where:
Chordiant Software, Inc. (Google map: http://tinyurl.com/43le9t)
8 Commerce Drive
Bedford, NH 03110

Summary:
As user experience professionals, we work with marketing teams all the time. Successful collaboration isn't always easy, but it's key to creating a superior customer experience that meets the goals of both the business and the customer. Aileen Cahill has helped re-engineer companies into becoming more customer focused for over 20 years. She will share insights from her time on the inside; marketing's modus operandi, key motivators, organizational metrics, and facilitate an exploration of frameworks and processes where collaboration will deliver a truly remarkable customer experience; both online and offline.  

Aileen Cahill co-authored the transformative marketing text used by leading MBA programs, Internet Marketing: Building Advantage in a Networked Economy, which presents a customer-focused framework for integrating marketing both online and offline. She is a classically trained brand marketer from the Fortune 1,000 and Customer Relationship Management pioneer who founded the Pepper + Rogers Group consulting division.  Aileen is currently an Adjunct Professor of Marketing at the University of Southern Maine and is the Managing Partner of the consulting firm Customer Connections.  Her MBA in marketing is from Cornell&#8217;s Johnson Graduate School of Management and she graduated Magna Cum Laude with a degree in Experimental Psychology from SUNY Binghamton.

RSVP:
Please send RSVPs to info@nhupa.org so we have an idea of the head count for the venue and refreshments. 

***NH UPA meetings are always open to anyone who is interested in attending. Membership to the UPA is NOT required.***

Hope to see you there!</full-description>
    <id type="integer">497</id>
    <region>NH</region>
    <short-description>Topic: 10 Marketing Myths Usability Experts Need to Know</short-description>
    <start-on type="date">2008-07-23</start-on>
    <title>NH UPA July Meeting</title>
    <virtual type="boolean">false</virtual>
    <website>http://www.nhupa.org</website>
    <url>http://events.boxesandarrows.com/events/497</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/497/upa_logo_-_yahoo.jpg</logo-url>
    <tag-string>marketing, upa, usability, user experience, ux</tag-string>
  </event>
</events>
