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VERSION:2.0
PRODID:-//Ensemble Independent//vPim 0.360//EN
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X-WR-CALNAME:Boxes and Arrows Events Calendar tagged "models"
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DTSTART;VALUE=DATE:20081010
DTEND;VALUE=DATE:20081011
SUMMARY:Designing Innovative Business Models
LOCATION:New York, New York, USA
DESCRIPTION:In today?s global competitive environment business model thinki
 ng is an essential skill for every business person. A recent CEO survey by 
 IBM shows that business models and business model innovation are on top of 
 the executive agenda. Also, entrepreneurs across industries are searching f
 or the most appropriate business models to bring new and innovative product
 s and services to the market.
\n
\nUnfortunately, management literature pro
 vides little methodological guidance that helps executives and entrepreneur
 s systematically reflect on the topic of business model design and innovati
 on. This workshop addresses that gap by providing participants with a power
 ful, tested and pragmatic approach that assists business people in designin
 g competitive and innovative business models.
\n
\nThe approach is based on
  the ?Business Model Canvas?, which allows business people to describe busi
 ness models with a simple and common language based on 9 building blocks. T
 his language can then be used to assess business models and come up with ne
 w and innovative business model alternatives. The approach appeals to senio
 r executives, department heads, entrepreneurs and financiers alike, since a
 ll have a common need of identifying and implementing competitive and susta
 inable business models.
\n
\nIn this workshop you will:
\n    * sense why i
 t is indispensable for you to start thinking in terms of business models in
  today?s competitive landscape
\n    * learn how to describe your own busin
 ess model(s) based on the intuitive and pragmatic Business Model Canvas app
 roach
\n    * be able to generate business model alternatives in your own c
 ompetitive environment
\n    * apply the Business Model Canvas approach in 
 break-out sessions
\n
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