New York USA 2008-10-11 In today?s global competitive environment business model thinking is an essential skill for every business person. A recent CEO survey by IBM shows that business models and business model innovation are on top of the executive agenda. Also, entrepreneurs across industries are searching for the most appropriate business models to bring new and innovative products and services to the market. Unfortunately, management literature provides little methodological guidance that helps executives and entrepreneurs systematically reflect on the topic of business model design and innovation. This workshop addresses that gap by providing participants with a powerful, tested and pragmatic approach that assists business people in designing competitive and innovative business models. The approach is based on the ?Business Model Canvas?, which allows business people to describe business models with a simple and common language based on 9 building blocks. This language can then be used to assess business models and come up with new and innovative business model alternatives. The approach appeals to senior executives, department heads, entrepreneurs and financiers alike, since all have a common need of identifying and implementing competitive and sustainable business models. In this workshop you will: * sense why it is indispensable for you to start thinking in terms of business models in today?s competitive landscape * learn how to describe your own business model(s) based on the intuitive and pragmatic Business Model Canvas approach * be able to generate business model alternatives in your own competitive environment * apply the Business Model Canvas approach in break-out sessions 531 NY At this workshop you will master a simple but powerful and systematic approach to understanding, analyzing, designing and changing business models 2008-10-10 false http://smartexperience.org/classes/business-model-design/ http://events.boxesandarrows.com/events/531 http://events.boxesandarrows.com/event/logo/531/smartexperience.logo.png business, entrepreneur, innovation, management, models, strategy