New York USA 2007-10-10 From microwaves to magazines, T-shirts to travel planning, the average company focuses on offline concerns ahead of online ones. As a result, many web managers find themselves explaining their projects in addition to doing them. A decade after the commercialization of the Internet, working online in an offline world still requires education, patience, and evangelism. How can we accomplish this more quickly, efficiently, and effectively to benefit our work? What We’ll Cover Thinking strategically and practically, we will explore some of the reasons offline professionals have trouble relating to Internet initiatives. We’ll deconstruct why an online team has an outsider, or renegade, feel, and discuss the methods for imparting wisdom and gaining buy-in. Students will leave with new ideas and solutions for making online concerns an everyday focus of a company. About David Wertheimer David Wertheimer is an Internet marketing strategist with expertise in online communication, usability, branding, and ecommerce. David has been bringing brands to the Web for ten years, stressing user experience and smart site design. He is director of Internet marketing for Clarins Groupe USA, where his role encompasses information delivery and retailing strategy for all the company's domestic offerings. In his years online, David has been a designer, manager, director, blogger, book author, columnist, educator, and public speaker. Past work includes the creation of world-class media websites for The Economist and Billboard magazines and consulting and freelance work for a wide range of clients. David has an MBA from the New York University Stern School of Business and a bachelor's degree from Franklin & Marshall College. 305 NY David Wertheimer helps students think strategically and practically to improve Internet initiatives in offline-focused companies like financial services, retail, manufacturing, and business services. 2007-10-09 false http://smartexperience.org/classes/managing-online-offline/ http://events.boxesandarrows.com/events/305 http://events.boxesandarrows.com/event/logo/305/logo.100px.gif design, groups, influence, manage, marketing, offline, online, products, services, ux Sydney Australia 2009-01-23 Do you want your ALIA Information Online 09 brochure right now? Download Information Online 09 e-brochure now at www.information-online.com.au What, no hard copy? Being a little "greener" has also allowed us to put more into the conference. And are you eligible for the Registration Grant to attend ALIA Information Online 2009? Applications must be received by 17 October 2008. http://www.information-online.com.au/sb_clients/iog/bin/iog_home.cfm?vm_key=C06BAC2A-BFB6-F62F-14ED9130013E7A30 Online Bytes: Need to know what the sessions are about? Get some of the key session information at a glance. <http://www.information-online.com.au/sb_clients/iog/bin/iog_bytes.cfm?vm_key=9222BA8E-9FF8-6983-B215F2647542D0F3> 542 Australia Do you want your ALIA Information Online 09 brochure right now? 2009-01-20 false http://www.information-online.com.au http://events.boxesandarrows.com/events/542 conference, library, online