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VERSION:2.0
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CALSCALE:Gregorian
X-WR-CALNAME:Boxes and Arrows Events Calendar tagged "personas"
BEGIN:VEVENT
DTSTART;VALUE=DATE:20061022
DTEND;VALUE=DATE:20061029
SUMMARY:User Experience 2006, Seattle
LOCATION:Seattle, Washington, USA
DESCRIPTION:3 plenary sessions (keynotes):\n\n* The Future of Design (Don
  Norman, Nielsen Norman Group) \n\n* Designing the Windows Vista User Exp
 erience (Tjeerd Hoek, Microsoft) \n\n* Mobile Usability (Christian Lindho
 lm, Yahoo!) \n\n29 full-day tutorials:\n\n* Fundamental Guidelines for 
 Web Usability\n\n* Fundamental Guidelines for Application Usability\n\n
 * Introduction to User Testing\n\n* Interaction Design 1 and 2\n\n* Eye
 tracking Web Usability\n\n* Information Architecture\n\n* Content Usabi
 lity 1 and 2\n\n* Rapid Iterative Design\n\n* The Persona Lifecycle: Cr
 eating and Communicating User Personas \n\n* Getting from User Data to De
 sign\nFundamentals of Internet Marketing\n\n* Web Metrics: Assessing Web
 site Performance\n\n* Advanced User Testing\n\n* How to Communicate Tes
 t Results\n\n* Communicating Design: User Experience Documentation\n\n*
  Designing Complex Applications and Websites\n\n* Managing User Experienc
 e Strategy: Lessons from eBay and Beyond\n\n* Intranet Usability 1 & 2\n
 \n* Email Newsletter Usability\n\n* Lightweight Content Management: Blog
 s and Wikis\n\n* Content Management for Websites and Intranets\n\n* Des
 igning B2B Websites\n\n* Managing a User Experience Team\n\n* Designing
  Multi-User Services: Lessons from Social Psychology\n\n* Instant Visual 
 Communication \n\n* Making Search Work\n\nSpeakers:\n\nScott McCloud 
 \nJenn Anderson, 3Across\nTamara Adlin, Adlin, Inc. \nDan Brown, Compute
 ch, Inc. \nNancy Dickenson & Christian Rohrer, eBay \nJohn Morkes & Lynn 
 Pausic, Expero Inc. \nMartin White, Intranet Focus \nTjeerd Hoek & John P
 ruitt, Microsoft \nKara Pernice Coyne, Hoa Loranger, Jakob Nielsen, Chris 
 Nodder, Donald A. Norman,  Amy Schade, & Bruce â€œTogâ€? Tognazzini, Nielse
 n Norman Group \nJill Strawbridge, Symantec \nJim Sterne, Target Marketin
 g \nJanice Rohn, World Savings Bank \nJohn Boyd & Christian Lindholm, Yah
 oo! \n
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20061023
DTEND;VALUE=DATE:20061025
SUMMARY:Cooper U  |  Communicating Design
LOCATION:San Francisco, California, USA
DESCRIPTION:In our years of consulting at Cooper, we've learned that gettin
 g the design\nright is only half the job; the rest is getting it built. Le
 t our experienced design communicators show you how to persuade the stakeho
 lders that your solution is the best way to satisfy customers and accomplis
 h business goals. After that, we'll teach you how to document the expected 
 form and behavior in enough detail that programmers can build it, QA can wr
 ite test cases from it, and marketing and sales can start showing it to the
  world.\n\nWHO SHOULD ATTEND\nProduct planners, developers, marketers, u
 sability professionals, design practitioners, and managers who are committe
 d to creating a great customer experience.\n\nYOU WILL LEARN HOW TO:\n*T
 arget your communication for specific audiences\n\n*Communicate persuasiv
 ely to build buy-in throughout the design process\n\n*Present requirement
 s and help stakeholders prioritize them\n\n*Describe an interaction frame
 work and show your audience why it's good\n\n*Defend your design without 
 being defensive\n\n*Create compelling User & Domain Analysis documents\n
 \n*Construct a detailed Form & Behavior Specification that developers actu
 ally want to use\n\n*Get the most from your precious documentation time a
 nd effort\n\nCOURSE MATERIALS INCLUDE:\n\n*Course binder with hard copi
 es of slides and a variety of useful handouts and worksheets\n\n*An examp
 le of a User & Domain Analysis document\n\n*Example sections of a Form & 
 Behavior Specification\n\nWHAT PEOPLE ARE SAYING ABOUT THIS COURSE:\n\n
 â€œA logical and well thought-out approach to documenting the design and ge
 tting buy-in throughout the process.â€?\n\nâ€œAwesome! I came away with c
 oncrete examples I can use and apply to our process right away.â€?\n\nâ€œ
 Helps you understand what the real problems are and gives you the tools to 
 solve those problems.â€?\n\nJUST 2 SEATS LEFT AS OF SEPTEMBER 22ND! This 
 course is held quarterly. Limited to 20 participants. \n\nDon't forget, w
 e can bring our classes to you!
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20061025
DTEND;VALUE=DATE:20061027
SUMMARY:Cooper U  |  Visual Interface Design
LOCATION:San Francisco, California, USA
DESCRIPTION:Although the right features and behavior are essential to succe
 ssful product design, the way they are presented can be just as important. 
 The application of type, color, icons, and other aspects of visual design a
 re critical to the usability of your product or Web site. Visual design cho
 ices are also critical to connecting emotionally with your customers (and t
 o selling more products). This is not just a class on principles! It also c
 overs process you won't see anywhere else.\n\nWHO SHOULD ATTEND:\nDesign
 ers, developers, usability professionals, brand managers, and anyone else r
 esponsible for delivering products that are desirable as well as usable.\n
 \nYOU WILL LEARN HOW TO:\n*Use visual design to clarify interaction and i
 nformation\n\n*Use research and personas to guide visual choices and driv
 e consensus\n\n*Create learnable, memorable icons\n\n*Adapt your corpor
 ate identity to a product or Web site\n\n*Apply visual design principles 
 to multiple platforms\n\n*Develop a comprehensive visual system for consi
 stent, easy application\n\n*Capture your work in a comprehensive Visual S
 tyle Guide\n\nCOURSE MATERIALS INCLUDE:\n*Course binder with hard copies
  of slides and a variety of useful handouts\n\n*Visual Style Guide exampl
 e\n\nâ€œFive stars!â€?\n\nâ€œTake this course! Thereâ€™s really none li
 ke it. Till now, youâ€™d have to have taken a few graphic design classes to
  get this complete and focused a study.â€?\n\nâ€œPrescriptive information
  thatâ€™s really useful.â€?\n\nâ€œThe instructors are clear, kind, enthus
 iastic, knowledgeable, sophisticated, and respectful!!!â€?\n\nâ€œI felt t
 he presenters CARED about the topic and were experts.â€?\n\nâ€œItâ€™s har
 d to come up with anything to improve. I love the classes here. Canâ€™t wai
 t for the next one!â€?\n\nJUST ONE SEAT LEFT AS OF SEPTEMBER 22ND! Attend
 ance is limited to 20 people. This course is held quarterly. \n\nIf you h
 ave a large group, Cooper U can come to you!
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20061105
DTEND;VALUE=DATE:20061112
SUMMARY:User Experience 2006, London
LOCATION:London, United Kingdom
DESCRIPTION:3 plenary sessions (keynotes):\n\n* The Future of Design (Don
  Norman, Nielsen Norman Group) \n\n* Designing the Windows Vista User Exp
 erience (Tjeerd Hoek, Microsoft) \n\n* Mobile Usability (Christian Lindho
 lm, Yahoo!) \n\n29 full-day tutorials:\n\n* Fundamental Guidelines for 
 Web Usability\n\n* Fundamental Guidelines for Application Usability\n\n
 * Introduction to User Testing\n\n* Interaction Design 1 and 2\n\n* Eye
 tracking Web Usability\n\n* Information Architecture\n\n* Content Usabi
 lity 1 and 2\n\n* Rapid Iterative Design\n\n* The Persona Lifecycle: Cr
 eating and Communicating User Personas \n\n* Getting from User Data to De
 sign\nFundamentals of Internet Marketing\n\n* Web Metrics: Assessing Web
 site Performance\n\n* Advanced User Testing\n\n* How to Communicate Tes
 t Results\n\n* Communicating Design: User Experience Documentation\n\n*
  Designing Complex Applications and Websites\n\n* Managing User Experienc
 e Strategy: Lessons from eBay and Beyond\n\n* Intranet Usability 1 & 2\n
 \n* Email Newsletter Usability\n\n* Lightweight Content Management: Blog
 s and Wikis\n\n* Content Management for Websites and Intranets\n\n* Des
 igning B2B Websites\n\n* Managing a User Experience Team\n\n* Designing
  Multi-User Services: Lessons from Social Psychology\n\n* Instant Visual 
 Communication \n\n* Making Search Work\n\nSpeakers:\n\nScott McCloud 
 \nJenn Anderson, 3Across\nTamara Adlin, Adlin, Inc. \nDan Brown, Compute
 ch, Inc. \nNancy Dickenson & Christian Rohrer, eBay \nJohn Morkes & Lynn 
 Pausic, Expero Inc. \nMartin White, Intranet Focus \nTjeerd Hoek & John P
 ruitt, Microsoft \nKara Pernice Coyne, Hoa Loranger, Jakob Nielsen, Chris 
 Nodder, Donald A. Norman,  Amy Schade, & Bruce â€œTogâ€? Tognazzini, Nielse
 n Norman Group \nJill Strawbridge, Symantec \nJim Sterne, Target Marketin
 g \nJanice Rohn, World Savings Bank \nJohn Boyd & Christian Lindholm, Yah
 oo!
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20061205
DTEND;VALUE=DATE:20061209
SUMMARY:Cooper U  |  Interaction Design Practicum
LOCATION:San Francisco, California, USA
DESCRIPTION:As the foundation course in the Cooper U curriculum, the Practi
 cum was designed for usability and design practitioners, product managers, 
 and anyone else who strives to fill the gap between a product idea and what
  actually gets built. In this course, you will work through a specific desi
 gn problem while learning how to: \n\n*Better understand business stakeho
 lder needs\n\n*Plan and conduct ethnography-based research with users and
  potential users\n\n*Create a rigorously-defined persona set from user da
 ta\n\n*Use scenarios and goals to determine requirements\n\n*Apply scen
 arios, principles, and design patterns to define and iterate an interaction
  framework\n\n*Apply these methods to everything from pie-in-the-sky inno
 vation to minor product updates \n\nThe Practicum is held at Cooper's hea
 dquarters approximately 10 times a year. For the convenience of internation
 al travelers, our other courses are sometimes scheduled immediately after t
 he practicum. All sessions are limited to 20 participants.\n\nWHAT PEOPLE
  ARE SAYING ABOUT THIS COURSE\n\nâ€œThis is commercially grounded, highly
  captivating, very interactive, a lot of fun, and has given me something to
  take back which Iâ€™m confident I can apply. The cost benefit is not an is
 sueâ€“--this has to be taken by our designers.â€?\n\nâ€œInspiring, educat
 ional, fun. Iâ€™m leaving with a lot of tools, information, and confidence.
 â€?\n\nâ€œWell worth your time. Fills the large void between needs identi
 fication and construction.â€?\n\nâ€œGreat course. We can apply these desi
 gn methods to the hole in our XP process.â€?\n\nâ€œHighly recommended! Ev
 en as an experienced designer I both learned a lot and got a sanity check f
 or the work Iâ€™m doing. Iâ€™m totally energized!â€?\n\nEARLY REGISTRATIO
 N AND GROUP DISCOUNTS AVAILABLE. \n\nIf you have a large team to train, w
 e can bring our courses to you.
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20070116
DTEND;VALUE=DATE:20070120
SUMMARY:Cooper U: Interaction Design Practicum
LOCATION:San Francisco, California, USA
DESCRIPTION:As the foundation course in the Cooper U curriculum, the Practi
 cum was designed for usability and design practitioners, product managers, 
 and anyone else who strives to fill the gap between a product idea and what
  actually gets built. In this course, you will work through a specific desi
 gn problem while learning how to: \n\n*Better understand business stakeho
 lder needs\n\n*Plan and conduct ethnography-based research with users and
  potential users\n\n*Create a rigorously-defined persona set from user da
 ta\n\n*Use scenarios and goals to determine requirements\n\n*Apply scen
 arios, principles, and design patterns to define and iterate an interaction
  framework\n\n*Apply these methods to everything from pie-in-the-sky inno
 vation to minor product updates \n\nThe Practicum is held at Cooper's hea
 dquarters approximately 10 times a year. For the convenience of internation
 al travelers, our other courses are sometimes scheduled immediately after t
 he practicum. All sessions are limited to 20 participants.\n\nWHAT PEOPLE
  ARE SAYING ABOUT THIS COURSE\n\nâ€œThis is commercially grounded, highly
  captivating, very interactive, a lot of fun, and has given me something to
  take back which Iâ€™m confident I can apply. The cost benefit is not an is
 sueâ€“--this has to be taken by our designers."\n\nâ€œInspiring, educatio
 nal, fun. Iâ€™m leaving with a lot of tools, information, and confidence."
 \n\nâ€œWell worth your time. Fills the large void between needs identifica
 tion and construction."\n\nâ€œGreat course. We can apply these design met
 hods to the hole in our XP process."\n\nâ€œHighly recommended! Even as an
  experienced designer I both learned a lot and got a sanity check for the w
 ork Iâ€™m doing. Iâ€™m totally energized!"\n\nEARLY REGISTRATION AND GROU
 P DISCOUNTS AVAILABLE. \n\nIf you have a large team to train, we can brin
 g our courses to you.\n\n
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20070121
DTEND;VALUE=DATE:20070124
SUMMARY:UIE Web App Summit
LOCATION:Monterey, California, USA
DESCRIPTION:Web-based applications are quickly becoming critical components
  of the strategy of many organizations. However, the knowledge and skills t
 o make a great application is still only available as scattered lore. Until
  now.\n\nJared Spool and UIE's researchers have reached out to those indi
 viduals who've spent the last few years pushing the envelope in web apps an
 d put together the first comprehensive event to bring their knowledge and e
 xpertise to you. You'll meet the pioneers and world-class designers behind 
 today's most successful web apps and come away inspired to create amazing a
 pplications that will delight your users.\n\nWe've carefully crafted this
  three-day event to give you what you need. You'll start your journey with 
 our full-day tutorials, designed to dive right into the in-depth expertise 
 behind creating successful applications. Then you'll explore our "Foundatio
 ns" Day, with the essentials for great designs. And you'll wrap up in our "
 New Perspectives" Day, looking at where the world of web apps is going.\n
 \nIf you sign up using promotion code BOXES, you will receive $30 off each 
 single day registration; if you sign up for all 3 days, you will also recei
 ve a free limited-edition Web App Summit iPod shuffle. (Note: This promotio
 n cannot be combined with any other promotions we may offer.)\n\nView the
  complete summit description, and register at http://www.webappsummit.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20070124
DTEND;VALUE=DATE:20070126
SUMMARY:Cooper U: Communicating Design
LOCATION:San Francisco, California, USA
DESCRIPTION:In our years of consulting at Cooper, we've learned that gettin
 g the design right is only half the job; the rest is getting it built. Let 
 our experienced design communicators show you how to persuade the stakehold
 ers that your solution is the best way to satisfy customers and accomplish 
 business goals. After that, we'll teach you how to document the expected fo
 rm and behavior in enough detail that programmers can build it, QA can writ
 e test cases from it, and marketing and sales can start showing it to the w
 orld.\n\nWHO SHOULD ATTEND \nProduct planners, developers, marketers, us
 ability professionals, design practitioners, and managers who are committed
  to creating a great customer experience.\n\nYOU WILL LEARN HOW TO: \n*T
 arget your communication for specific audiences\n\n*Communicate persuasiv
 ely to build buy-in throughout the design process\n\n*Present requirement
 s and help stakeholders prioritize them\n\n*Describe an interaction frame
 work and show your audience why it's good\n\n*Defend your design without 
 being defensive\n\n*Create compelling User & Domain Analysis documents\n
 \n*Construct a detailed Form & Behavior Specification that developers actu
 ally want to use\n\n*Get the most from your precious documentation time a
 nd effort\n\nCOURSE MATERIALS INCLUDE:\n\n*Course binder with hard copi
 es of slides and a variety of useful handouts and worksheets\n\n*An examp
 le of a User & Domain Analysis document\n\n*Example sections of a Form & 
 Behavior Specification\n\nWHAT PEOPLE ARE SAYING ABOUT THIS COURSE:\n\n
 â€œA logical and well thought-out approach to documenting the design and ge
 tting buy-in throughout the process."\n\nâ€œAwesome! I came away with con
 crete examples I can use and apply to our process right away."\n\nâ€œHelp
 s you understand what the real problems are and gives you the tools to solv
 e those problems."\n\nJUST 2 SEATS LEFT AS OF SEPTEMBER 22ND! This course
  is held quarterly. Limited to 20 participants. \n\nDon't forget, we can 
 bring our classes to you!\n
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20070614
DTEND;VALUE=DATE:20070616
SUMMARY:From Business to Buttons
LOCATION:MalmÃ¶, Sweden
DESCRIPTION:About the Conference\n\nFrom Business to Buttons focuses on t
 he practical work and useful tools involved in a project. We offer two days
  of interesting workshops and seminars.\n\n- Strategic Experience Design:
  Beyond Customer Satisfaction, Brandon Schauer, Adaptive Path\n\n- Practi
 cing Design at the Yahoo! Media Group: Tools and Methods\n\n- Integrating
  Design in Your Organization, Kim Goodwin, Cooper\n\n- Interaction design
  for social, media-rich mobile experiences, Fabio Sergio, frog design
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20071105
DTEND;VALUE=DATE:20071109
SUMMARY:UI12 - User Interface 12 Conference
LOCATION:Boston, Massachusetts, USA
DESCRIPTION:Register for all 4 days by October 23rd with the promotion code
  BOXES to receive $30 off each day and a limited-edition UI12 iPod video ht
 tp://www.uiconf.com\n\nBOXES promo code cannot be combined with any other
  special offer or promotional code, and is only valid for 4 day registratio
 ns. \n\nFor the User Interface 12 Conference \n( http://www.uiconf.com )
 , Jared M. Spool and his team of usability researchers have asked the most 
 forward thinking minds in the world of usability to present on today's most
  pressing design topics.  \n\nFor 4 full days, you'll learn in-depth tech
 niques from these top experts, and come away with the knowledge and confide
 nce necessary to tackle your biggest design challenges. \n\nNow in its tw
 elfth year, the UI12 Conference examines the most critical web design and u
 sability issues facing designers, information architects, and usability pro
 fessionals. Topics include: Agile Development, Task-based Information Archi
 tecture, Usability Testing, Visual Design, Building Innovative Designs, Com
 municating with Comics, Interaction Design, and Designing with CSS. \n\nO
 n Monday, November 5th, you'll have the chance to attend one of four full-d
 ay seminars from Larry Constantine, Gerry McGovern, Rolf Molich, or Luke Wr
 oblewski. \n\nOn Tuesday, November 6th, you'll have the chance to attend 
 several of the informative and entertaining 90-minute Featured Talks from e
 ach of our conference speakers, as well as the UI12 Conference Keynote pres
 entation from Jared M. Spool. \n\nOn Wednesday, November 7th, you'll have
  the chance to attend one of four full-day seminars from Scott Berkun, Kevi
 n Cheng, Kim Goodwin, or Cameron Moll. \n\nWe'll cap off the week on Thur
 sday, November 8th, with our Showcase Seminar Day, where you can choose bet
 ween UIE's most popular seminars.
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20071108
DTEND;VALUE=DATE:20071109
SUMMARY:World Usability Day, 1/2 Day Conference [NYC-UPA]
LOCATION:New York, New York, USA
DESCRIPTION:12:30 – 1:00  Registration, Opening Reception\n--\n1:00 – 1:0
 5  Introduction to WUD ‘07\nMark Safire, President, NYC UPA\n--\n1:05 – 
 1:50  Delivering Stellar Customer Experiences\nThree Principles for Succes
 s: Learn how organizations sustain a long-term competitive edge through use
 r experience best practices.\n\nBruce Temkin, VP - Principal Analyst, For
 rester Research \n--\n1:50 – 2:50   Reinforcing Brands With Every Interac
 tion\nLeading interaction designers and producers discuss how key brand at
 tributes can be successfully delivered through every customer interaction –
  online and off.\n\nModerator: Tammy Sachs, CEO, Sachs Insights. Panelist
 s:\n·  Anthony S. Manson, Managing Partner - eMarketing, Sudler & Hennesse
 y\n·  Brandt Flomer, Creative Director - Experience Strategy, R/GA\n·  Br
 uce Temkin, VP - Principal Analyst, Forrester Research\n·  Stephen Gates, 
 Interactive Creative Director, Starwood Hotels & Resorts Worldwide\n--\n2
 :50 – 3:15 Snack Break\nLight Refreshments & Snacks sponsored by Human Fac
 tors International\n--\n3:15 – 3:50 Innovative Features: Triumphs & Trage
 dies\nExamples of recent online interface techniques: good and not so good
 .\n\nTammy Sachs, CEO, Sachs Insights\n--\n3:50 – 4:50 The User Experie
 nce Process: How to Make It Work\nLeaders in User Experience across severa
 l industries discuss what has worked – and what has not – in establishing u
 ser-centered design processes.\n\nModerator: Mark Safire, President, NYC 
 UPA. Panelists:\n·  Jose Coronado, Director of Usability, ADP\n·  Kathlee
 n Hoski, Manager - Usability Research, Best Buy\n·  Todd Toler, Dir of Use
 r Experience, J Wiley\n·  Tushar Tanna, Former VP - Consumer Product Mgmt,
  WebMD\n--\n4:50 – 5:25 Persona Development: A Healthcare Case Study\nAp
 ril McGee, Proj Dir, Human Factors International\n--\n5:25 – 5:30 Closing
  Comments & Raffle\n5:30 – 6:30 Cocktail Reception\n--\nADVANCE REGISTRA
 TION REQUIRED: nycupa20071108.eventbrite.com\n--\nLocation:\n1 Chase Man
 hattan Plaza, 60th floor, NYC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20071114
DTEND;VALUE=DATE:20071115
SUMMARY:Building Robust Personas in 30 Days or Less
LOCATION:Virtual
DESCRIPTION:Sign up today at http://tinyurl.com/yruel4 and use the promo co
 de "BOXES" to receive $30 off.\n\nIn this presentation, Jared M. Spool wi
 ll walk through an easy-to-accomplish 30 day plan for developing your own p
 ersona-based scenarios. He'll tackle each of the four development stages: g
 athering the field research, analyzing the data, building the personas and 
 their scenarios, and integrating the results into the development process. 
 \n\nGathering the Field Research: Jared will show you how to decide how m
 any folks to visit, who they should be, and how to prepare for meeting them
 . He'll talk about the best ways to collect information and how to best inv
 olve other team members.\n\nAnalyzing the Data: Jared will demonstrate se
 veral techniques from the analysis toolkit, including pair-wise comparisons
 , KJ Analyses, and weighted charts. He'll show you quick and easy methods f
 or sorting, organizing, and identifying the trends and insights you discove
 red in your study.\n\nBuilding the Personas and Their Scenarios:  Jared w
 ill show you how robust personas utilize the elements uncovered in the rese
 arch and analysis, making their creation easily flow from your pen (or keyb
 oard). Jared will walk through several effective techniques for readying yo
 ur insights about your users and their needs.\n\nIntegrating Personas int
 o the Development Process: The best teams have a ready-made plan as to how 
 they'll infuse their newly created personas and scenarios directly into the
  existing development process.  Jared will share techniques you can use imm
 ediately to introduce the personas, walk through the scenarios, and ensure 
 they become fixture of your development process.\n\nAs with all of the UI
 E Virtual Seminars, you'll get a complete handout with plenty of examples a
 nd an opportunity to ask Jared those burning questions about how to do this
  well in your environment. \n\nSign up today at http://tinyurl.com/yruel4
  and use the promo code "BOXES" to receive $30 off.
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20080326
DTEND;VALUE=DATE:20080329
SUMMARY:Web App Summit 2008
LOCATION:Coronado, California, USA
DESCRIPTION:Use the promo code "BOXES" to receive $30 off each day and a li
 mited-edition Web App Summit 2008 iPod nano. Promotion ends on 2/26.\n\nO
 ver the three days of Web App Summit 2008, you'll meet the innovators and w
 orld-class designers behind today's most successful web apps, and come away
  inspired to create amazing applications that will delight your users.\n\
 nWe've carefully crafted this three-day event to give you what you need. \
 n\nWe start with four full-day tutorials covering the most critical topics
  for your success. Between them, the world-renowned experts leading these s
 eminars have more than 100 years of experience designing applications for p
 ractically every industry, from financial services to entertainment. They'v
 e created an information-packed day designed to get every question you have
  answered and deliver you the essential insights for creating great applica
 tions.\n\nOn the second day, we've chosen each session to give you the es
 sentials for designing a successful web application. You'll come away with 
 a full stock of tips and techniques you'll want to share with your entire t
 eam.\n\nOn the third day, we'll explore the best practices for implementi
 ng successful web applications. We've chosen the biggest experts in the wor
 ld of web development to give you a full spectrum of techniques and insight
 s. \n\nDays 2 and 3 feature a "peer-to-peer" luncheon, where you'll conne
 ct up with others who are tackling the same challenges you're facing and le
 arn from their experiences. \n\nSpeakers include: Luke Wroblewski, Kim Go
 odwin, Leisa Reichelt, Indi Young, Steve Mulder, Jeremy Keith, Bill Scott, 
 Derek Featherstone, Keith Robinson, Sean Kane, and of course, Jared M. Spoo
 l. \n\nUse the promo code "BOXES" to receive $30 off each day and a limit
 ed-edition Web App Summit 2008 iPod nano. Promotion ends on 2/26.\n\nView
  the complete summit description, and register at http://www.webappsummit.c
 om
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20080617
DTEND;VALUE=DATE:20080621
SUMMARY:Cooper U: Interaction Design Practicum
LOCATION:San Francisco, California, USA
DESCRIPTION:Our four-day Practicum is an intensive, hands-on workshop led b
 y senior Cooper designers. We’ll show you how to:\n\n    * Identify and a
 ddress business issues\n    * Plan and conduct user research to uncover us
 er goals and mental models\n    * Turn user data into a set of personas th
 at guide (and sell!) the design\n    * Use scenarios and goals to identify
  and prioritize requirements\n    * Apply scenarios, principles and patter
 ns to define the right interaction framework\n    * Apply these methods to
  everything from pie-in-the-sky innovation to minor product updates\n\nAs
  the foundation course in the Cooper U curriculum, the Interaction Design P
 racticum was created for usability and design practitioners, product manage
 rs, and anyone else who strives to fill the gap between a list of requireme
 nts and what actually gets built. \n______________________________________
 _\n\nWhat attendees have said about this course:\n\n"Highly recommended
 ! Even as an experienced designer I both learned a lot and got a sanity che
 ck for the work I'm doing. I'm totally energized!"\n\n"Well worth your ti
 me. Fills the large void between needs identification and construction."\n
 \n"Inspirational, educational, fun. I'm leaving with a lot of tools, infor
 mation, and confidence."\n\n_______________________________________\n\n
 Our new "Business of Innovation" course happens the following week on June 
 23-24.\n\nIf you can't attend this Practicum session, there's another Jul
 y 22-25, followed by our two day Visual Interface Design and Communicating 
 Design classes.\n
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20080722
DTEND;VALUE=DATE:20080726
SUMMARY:Cooper U: Interaction Design Practicum
LOCATION:San Francisco, California, USA
DESCRIPTION:Our four-day Practicum is an intensive, hands-on workshop led b
 y senior Cooper designers. We’ll show you how to:\n\n    * Identify and a
 ddress business issues\n    * Plan and conduct user research to uncover us
 er goals and mental models\n    * Turn user data into a set of personas th
 at guide (and sell!) the design\n    * Use scenarios and goals to identify
  and prioritize requirements\n    * Apply scenarios, principles and patter
 ns to define the right interaction framework\n    * Apply these methods to
  everything from pie-in-the-sky innovation to minor product updates\n\nAs
  the foundation course in the Cooper U curriculum, the Interaction Design P
 racticum was created for usability and design practitioners, product manage
 rs, and anyone else who strives to fill the gap between a list of requireme
 nts and what actually gets built. \n______________________________________
 _\n\nWhat attendees have said about this course:\n\n"Highly recommended
 ! Even as an experienced designer I both learned a lot and got a sanity che
 ck for the work I'm doing. I'm totally energized!"\n\n"Well worth your ti
 me. Fills the large void between needs identification and construction."\n
 \n"Inspirational, educational, fun. I'm leaving with a lot of tools, infor
 mation, and confidence."\n\n_______________________________________\n\n
 If you can stick around for a weekend in San Francisco, consider taking our
  two day Visual Interface Design and Communicating Design classes the follo
 wing week.\n
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20080728
DTEND;VALUE=DATE:20080730
SUMMARY:Cooper U: Visual Interface Design course
LOCATION:San Francisco, California, USA
DESCRIPTION:Visual interface design combines detailed interaction design, s
 creen layout, and branding to ensure that a well-conceived, well-behaved pr
 oduct is also a usable and desirable one. Doing visual interface design the
  Goal-Directed way helps ensure that decisions and evaluation are based on 
 clear criteria, rather than subjective opinion.\n\nThis two-day workshop 
 will teach you how to:\n\n    * Use research and personas to guide visual
  choices and drive consensus\n    * Use color, size, and other visual prop
 erties to clarify interaction and information\n    * Create learnable, mem
 orable icons\n    * Adapt your corporate identity to a product or Web site
 \n    * Apply visual design principles to multiple platforms\n    * Manag
 e the collaboration between interaction design and visual interface design
 \n    * Develop a comprehensive visual system for consistent, easy applicat
 ion\n    * Capture your work in a comprehensive visual style guide\n\nAf
 ter taking this course, interaction designers, programmers, and product man
 agers will be better able to evaluate and discuss visual interface design. 
 Practicing visual interface designers and graphic designers may find that t
 he sections on brand and using visual properties to establish hierarchy are
  review.\n______________________________________\n\nHere's what attendee
 s are saying:\n\n"Take this course! There's really none like it."\n\n"E
 xcellent course. Good mix of theory and practical application."\n\n"Inten
 se and challenging--full of information that can be used in real life."\n_
 ______________________________________\n\nMake the trip even more worthwh
 ile! Our four-day Interaction Design Practicum is the previous week, and ou
 r two-day course on Communicating Design is the same week.\n\nAll Cooper 
 U courses are taught by senior Cooper designers. Courses are limited to 20 
 people to ensure plenty of interaction.\n
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20080730
DTEND;VALUE=DATE:20080801
SUMMARY:Cooper U: Communicating Design course
LOCATION:San Francisco, California, USA
DESCRIPTION:Even the best design can't speak for itself. In our years of co
 nsulting at Cooper, we've learned that getting the design right is only par
 t of the job. Let our experienced designers show you how to persuade stakeh
 olders that your solution is the best way to satisfy customers and accompli
 sh business goals. After that, we'll teach you how to document the expected
  form and behavior in enough detail that engineers can build it, QA can wri
 te test cases from it, and marketing and sales can start showing it to the 
 world.\n\nThis two-day class will teach you effective ways to:\n\n    *
  Target your communication for specific audiences\n    * Communicate persu
 asively to build buy-in throughout the process\n    * Present requirements
  and help stakeholders prioritize them\n    * Describe an interaction fram
 ework and show your audience why it's good\n    * Defend your design witho
 ut being defensive\n    * Create compelling User & Domain Analysis documen
 ts\n    * Construct a detailed specification that developers actually want
  to use\n    * Get the most from your documentation time and effort\n____
 ___________________________________\n\nHere's what attendees are saying:
 \n\n"A logical and well thought-out approach to documenting the design and
  getting buy-in throughout the process."\n\n"Awesome! I came away with co
 ncrete examples I can use and apply to our process right away."\n\n______
 _________________________________\n\nMake the most of your trip to San Fr
 ancisco! Our two-day Visual Interface Design class is the same week, and ou
 r four-day Interaction Design Practicum is the week before.\n\nAll Cooper
  U courses are taught by senior Cooper designers. All are limited to 20 peo
 ple to ensure plenty of interaction.\n
END:VEVENT
END:VCALENDAR
