<?xml version="1.0" encoding="UTF-8"?>
<events>
  <event>
    <city>Philadelphia</city>
    <country>USA</country>
    <end-on type="date">2007-03-30</end-on>
    <full-description>Knowing Smirks &amp; Grins of Delight
Date: March 29, 2007
Time: 6 - 8 pm
Location: MBC - 229 South 18th Street, Rittenhouse Square, Philadelphia
Map: http://mbcnet.com/directions.html
RSVP: phillychi@gmail.com

PhillyCHI is pleased to have Kip Voytek from R/GA discussing how interaction design must reach beyond usability and the satisfaction of user needs in order to truly help clients achieve their goals. By examining interactive product examples, he will demonstrate how interactive experience is being infused with emotion, creating connections between users and the products they are using. In today&#226;&#8364;&#8482;s market, the successful completion of user tasks and usability are table stakes&#226;&#8364;&#8221;the competitive advantage lies in being able to make experiences enjoyable, fun, delightful.

Kip Voytek is Senior Vice President of Interaction Design at R/GA, the lead digital partner for Fortune 500 companies and world-class brands such as Avaya, Lowe's, Purina, Subaru, Target and Verizon. Over his career, he has won dozens of awards from some of the most prestigious competitions, including the One Show Interactive and Cyberlions. Voytek began his career as a game designer and writer at Engineering Animation, Inc. (EAI) and Byron Preiss Multimedia.

Learn more about R/GA at http://rga.com.

About Medical Broadcasting Company (MBC): We are the healthcare demand experts. We are experts in using the Internet to connect our clients' knowledge, advice, and experience to 
people's problems, conditions, and questions. We help our clients help doctors, patients, and all the people who care for them have better-informed conversations that lead to better treatments and better results. Because of our expertise and our clients' success, we are the interactive agency of record for many of the world's leading pharmaceutical, bioscience, and medical device companies. MBC is an agency of the Digitas family, a member of the Paris-based Publicis Groupe S.A.

For more information please visit www.mbcnet.com.</full-description>
    <id type="integer">188</id>
    <region>PA</region>
    <short-description>Kip Voytek of R/GA will present 'Knowing Smirks &amp; Grins of Delight' - a presentation discussing how interaction design must create an emotional connection with users in order to meet clients' needs.</short-description>
    <start-on type="date">2007-03-29</start-on>
    <title>PhillyCHI March Meeting - Kip Voytek</title>
    <virtual type="boolean">false</virtual>
    <website>http://phillychi.acm.org</website>
    <url>http://events.boxesandarrows.com/events/188</url>
    <logo-url></logo-url>
    <tag-string>delaware, design, emotional design, ia, information architecture, interaction design, kip voytek, new jersey, nj, philadelphia, philly, phillychi, rga, usability, user needs</tag-string>
  </event>
  <event>
    <city>New York</city>
    <country>USA</country>
    <end-on type="date">2008-09-18</end-on>
    <full-description>&#8220;Tap is the New Click&#8221; 

Even though the technology has been around for decades, only now are we starting to see mass production and adoption of touchscreen and gestural devices for the public. Jeff Han&#8217;s influential 2006 TED demonstration of his multitouch system, followed by the launches of Nintendo&#8217;s Wii, Apple&#8217;s iPhone, and Microsoft Surface, have announced a new era of interaction design, one where gestures in space and touches on a screen will be as prominent as pointing and clicking.

But how do you create products for this new paradigm? While most of us know how to design desktop and web applications, what do you need to know to design for interactive gestures?

This introduction to designing gestural interfaces will cover the basics: usability and ergonomics; a brief history of the technology; some elemental patterns of use; prototyping and documenting; and how to communicate that a gestural interface is present to users.

When:
6:15 - 7:00 networking
7:00 - 8:00 presentation
8:00 - 8:30 Q&amp;A
Plan to arrive by 6:45 p.m. to clear security and be seated

Where:
R/GA
350 West 39th Street
New York, NY 10018

RSVP: http://tinyurl.com/67ukh6
(If you have any problem with the URL, send email to: nyc.ixda (at) gmail (dot) com)

ABOUT OUR SPEAKER
Dan Saffer is an experience design director for Adaptive Path. An international speaker and author, his writing on design has appeared in BusinessWeek and many online publications. His acclaimed book Designing for Interaction: Creating Smart Applications and Clever Devices has been called &#8220;a bookshelf must-have for anyone thinking of creating new designs&#8221; and has been translated into several languages. His new book on interactive gestures will be published by O&#8217;Reilly in October 2008.

Dan is a member of the Industrial Designers Society of America (IDSA) and the Interaction Design Association (IxDA). He received his Master of Design in Interaction Design from Carnegie Mellon University.
</full-description>
    <id type="integer">517</id>
    <region>NY</region>
    <short-description>Come hear interaction design rock star Dan Saffer and hobnob with the NYC design community! Sponsored by R/GA (yes, refreshments will be served). Note: Only those on the RSVP list will be admitted.</short-description>
    <start-on type="date">2008-09-17</start-on>
    <title>IxDA NYC: "Tap is the New Click" by Dan Saffer</title>
    <virtual type="boolean">false</virtual>
    <website>http://tinyurl.com/67ukh6</website>
    <url>http://events.boxesandarrows.com/events/517</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/517/ixda_nyc_logo.jpg</logo-url>
    <tag-string>adaptive path, dan saffer, interaction design, ixda, nyc, rga</tag-string>
  </event>
</events>
