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DTSTART;VALUE=DATE:20080512
DTEND;VALUE=DATE:20080513
SUMMARY:Strategic Usability Engineering Workshop
LOCATION:Ottawa, Canada
DESCRIPTION:This workshop offers success strategies for effective usability
  engineering in organizations developing software products and services for
  the public or for internal users.
\n
\nIt provides effective organizationa
 l skills that can be put to immediate use by interaction designers, compute
 r scientists, web designers, software engineers, graphic designers, informa
 tion architects, usability engineers, industrial designers, and other profe
 ssionals involved in pursuing the goal of optimal user experiences for end 
 users.
\n
\nThe workshop outlines how to make the business case for usabili
 ty engineering in general - and specific usability project plans in particu
 lar - by adapting general cost-justification techniques to estimate expecte
 d return on investment (ROI) for usability initiatives. This technique can 
 be used to solicit funding. Cost-justification is discussed across a wide v
 ariety of contexts, including both commercial and internal traditional busi
 ness applications, public web sites, intranets, and web-based applications.
 
\n
\nDr. Deborah J. Mayhew (http://drdeb.vineyard.net) is an international
 ly recognized author, teacher, speaker and consultant on software user inte
 rface design and usability engineering. She has been owner and Principal Co
 nsultant of Deborah J. Mayhew & Associates, a consulting firm offering a wi
 de variety of services related to usability engineering, since 1986.
\n
\nF
 or more details about the program and leader, see http://www.capchi.org/wor
 kshop.html
\n
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