BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Ensemble Independent//vPim 0.360//EN CALSCALE:Gregorian X-WR-CALNAME:Boxes and Arrows Events Calendar tagged "search" BEGIN:VEVENT DTSTART;VALUE=DATE:20060823 DTEND;VALUE=DATE:20060824 SUMMARY:Vertical Search Trends LOCATION:Mountain View, California, USA DESCRIPTION:Vertical Search Trends \nWhat is it vertical search? It is sear ch focused on a specific vertical. Vertical search engines mine data for on e specific niche of the market place — for example, travel, jobs, hotels, music, movies, and even health care. As web sites and data proliferate, th e task of locating specific information gets tougher. Vertical search engin es provide an efficient way to get to that information. \n \nVerticals are very different from domain specific portals which are usually product place ment vehicles for vendors. VSEs are more granular. They organize all niche- specific information and present it in a manner that is simple to use and e asy to consume. Vertical search engines can also offer advertisers a more f ocused ad platform. Advertisers are able to target their messages more prec isely to their audience versus a broad message with regular search engines. \n \nCome hear from the next generation of search pioneers and how they p lan to exploit this opportunity! \n \n*Speakers* \nSuranga Chandratillake, founder and chief technology officer of blinkx, has more than seven years o f frontline experience as a technology innovator. As blinkx’s CTO, Surang a has developed the world’s most comprehensive video search engine and wo rld firsts including Smart Folders, integrated Web and desktop search, and desktop search for Mac. \n \nGautam Godhwani, President, Simply Hired, is a leading entrepreneur in the software and internet industry. Having founded three ventures in the last eight years, Gautam is well experienced in star ting startups and finding great people to help grow them. Gautam is current ly CEO and co-founder of Simply Hired, a search engine for jobs. \n \nAugus t 23, 2006 from 6 - 9:30 p.m. \n6 p.m. - Reception; 7 p.m. - Presentation \ n \nOnline registration for members $5 and non-members $15. On-site registr ation for members $10 and non-members $20. END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20061013 DTEND;VALUE=DATE:20061017 SUMMARY:Search Solutions Jumpstart Series LOCATION:Virtual DESCRIPTION:Day: Fridays, October 13th to November 3rd, 2006 \nTime: 1:30- 3:00pm EDT \n \nThis free jumpstart series will tackle some of the issues and challenges surrounding enterprise search. During these calls, you will hear from search experts at leading Fortune 500 companies and be exposed to tools from select vendors. \n \nSession 1: Making the business case for se arch \n \nSession 2: Search nuts & bolts \n \nSession 3: Intermediate topic s \n \nSession 4: Advanced search strategies \n \nThere is no cost. There will be short vendor presentations, but these are educational and not produ ct pitches. END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20061113 DTEND;VALUE=DATE:20061114 SUMMARY:Eyetracking Web Usability LOCATION:Copenhagen, Denmark DESCRIPTION:Jakob Nielsen and Kara Pernice Coyne from Nielsen Norman Group come to Denmark to present their newest research findings. \n \n255 users used a variety of websites to perform real tasks while their gaze direction was recorded by an eyetracker. The resulting 1.2 million fixations indicat e where people look on Web pages. \n \nThe findings have implications for h ow to design: \n \n* homepage layout \n \n* page design \n \n* search \n \n * content and writing \n \n* pictures/images END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20071017 DTEND;VALUE=DATE:20071018 SUMMARY:Integrating folksonomies with Google LOCATION:Virtual DESCRIPTION:11:00 am - 2:00 pm Eastern, 8:00 am - 11:00 am Pacific \n \nFol ksonomies are informal lists of keywords created by users of content-sharin g Web sites, such as del.icio.us (for bookmarks) and Flickr (for photos). \n \nThe real power of folksonomies lies in sharing lists of categories amo ng users and applying them in search and discovery applications. Ideally, t hey are integrated with traditional metadata structures, such as thesauri. \n \nIn this roundtable, Rich Hoeg of Honeywell will tell how his organizat ion is using a product called ConnectBeam to allow engineers to tag article s they find via searches conducted using the Google Search Appliance. \n \n WHO SHOULD ATTEND \nThis event is for practitioners only. Space is limited to permit everyone's active participation. If you have limited familiarity with RDF and the Semantic Web, you can take the pre-roundtable primer on Oc tober 16. \n \nThis session will be of interest to corporate taxonomists, knowledge managers, search system administrators, Web publishers, informati on architects, and business unit managers who want to improve their staff's productivity. \n \nDISCUSSION TOPICS \n \n • What is the business case for folksonomies and "social tagging?" \n \n • What should be done to pr epare the organization for social tagging? What cultural factors are conduc ive for successful adoption? \n \n • What is "social searching" and how does it work? \n \n • How do internal (behind the firewall) social taggi ng applications differ from public applications (e.g. del.icio.us and Flick r)? \n \n • Can employees tag both internal and external content? How ar e both types of sources displayed in the search engine? \n \n • Who shou ld be allowed to create and apply tags? If not everyone, how do you choose which employees to authorize? \n \n • What resources are necessary in te rms of time, staff, and tools? \n \n • How do you measure the benefits o f social tagging? \n \nFORMAT \nThe format is teleconference. \n \n \nREGI STRATION \nTo register, call (413) 367-0245. END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20080318 DTEND;VALUE=DATE:20080319 SUMMARY:Involution Master Academy: Site Search Analytics LOCATION:Sunnyvale, California, USA DESCRIPTION:Instructor Lou Rosenfeld \nLou Rosenfeld is an information arch itecture consultant and founder of Rosenfeld Media, a publisher of short, p ractical user experience books. He has helped numerous Fortune 500s and oth er large, messy, political enterprises make their information easier to fin d. Lou is co-author of Information Architecture for the World Wide Web (O’R eilly & Associates; 3rd edition, 2006) regarded as the bible of information architecture, and has been a regular contributor to Web Review, Internet W orld, and CIO magazines. \n \nDoes your site have a search engine? If so, y ou’re sitting on an often under-utilized pot of gold: search query data tha t describes what your customers really want from your site—in their own wor ds. Site search analytics help you understand and benefit from that data, e nabling you to better diagnose a multitude of user experience problems. \n \nIn this day-long seminar, Lou Rosenfeld — co-author of Information Archit ecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers — will combine lecture, group disc ussion, and hands-on exercises to cover the basics of site search analytics . And he’ll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities f or improving your business strategy. \n \nAs with all Involution Master Aca demy courses, this class is limited to nine students. This guarantees each student significant interaction with Lou and a unique opportunity to roll u p your sleeves and put these ideas into practice with the recognized indust ry expert on this topic and your eight classmates. It also means that there are very few seats available, so sign up today! END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20080402 DTEND;VALUE=DATE:20080403 SUMMARY:Site Search Analytics by Lou Rosenfeld LOCATION:Philadelphia, Pennsylvania, USA DESCRIPTION:Site Search Analytics: Conversations with Your Customers" by Lo uis Rosenfeld \n \nDate: Wed, April 2, 2008 \nTime: 6 - 8PM \nLocation: Mes sagefirst \n230 N 2nd St. Suite 2C \nPhiladelphia, PA 19106 \n(215) 825-742 3 \nRSVP: Please help us plan & RSVP to phillychi@gmail.com \n \nAbout the Presentation \nAny site with a search engine captures users' search queries . This is real data that's plentiful and inexpensive to acquire, and not ne cessarily difficult to analyze. Site search analytics tells you what users really want from your site—in their own words—and how well you're meeting t hose needs. This session covers the basics of search analytics for web desi gners, showing how you can identify, diagnose, \nand fix major problems wit h your site's content, metadata, navigation, and search functions. \n \nAbo ut the Speaker \nLouis Rosenfeld is founder of Rosenfeld Media, a new publi shing house focused on short, practical books on user experience design. As an IA consultant, he has helped numerous Fortune 500s and other large, mes sy, political enterprises make their information easier to find. Lou is co -author of "Information Architecture for the World Wide Web" (O'Reilly & As sociates; 3rd edition, 2006) and the forthcoming "Site Search Analytics: Co nversations with Your Customers" (Rosenfeld Media, 2008). Lou co-founded th e IA Institute and UXnet. He blogs regularly at louisrosenfeld.com. \n \nAb out Our Sponsor \nMessagefirst is Philadelphia-based design research consul ting firm. We work with companies to help them increase revenues, decrease costs, and ultimately improve the user experience of their products or serv ices. Our goal-oriented data-driven design process improves performance and creates compelling experiences that solve business problems in a beautiful way. And unlike other consulting firms, we don't just redesign products an d service – we actually work with your team to plan and implement the desig n solution. \n \nTo learn more about Messagefirst, please visit: http://www .messagefirst.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20080404 DTEND;VALUE=DATE:20080405 SUMMARY:Site Search Analytics for a Better User Experience LOCATION:Boston, Massachusetts, USA DESCRIPTION:Does your site have a search engine? If so, you're sitting on a n often under-utilized pot of gold: search query data that describes what y our customers really want from your site—in their own words. Site search an alytics helps you understand and benefit from that data, enabling you to be tter diagnose and solve a multitude of user experience problems. The result : better content, better navigation, better search, better interface design , and a better user experience. \n \nIn this day-long workshop, Lou Rosenfe ld—co-author of Information Architecture for the World Wide Web and the for thcoming Search Analytics for your Site: Conversations with your customers— will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. \n \nYou'll learn to: \n \n * Understand search logs and relevant analytic s reports \n * Ask the right questions of your query data \n * Identi fy where your site's search and navigation are failing, and learn how to fi x them \n * Tune your content to your audience's needs and plug your sit e's content gaps \n * Enhance your site's navigation through improved me tadata \n * Design better interfaces for entering queries and for presen ting search results \n * Improve your search engine's configuration \n * Reinvigorate your user experience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative method s \n \nWe won't cover: \n \n * The technical aspects of analytics tools (such as how to install one on your server) \n * Search engine optimizat ion; that's about helping people find their way to your site, while site se arch analytics is about helping them find information within your site \n \ n END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20080515 DTEND;VALUE=DATE:20080516 SUMMARY:Site Search Analytics for a Better User Experience LOCATION:Chicago, Illinois, USA DESCRIPTION:Does your site have a search engine? If so, you're sitting on a n often under-utilized pot of gold: search query data that describes what y our customers really want from your site—in their own words. Site search an alytics helps you understand and benefit from that data, enabling you to be tter diagnose and solve a multitude of user experience problems. The result : better content, better navigation, better search, better interface design , and a better user experience. \n \nIn this day-long workshop, Lou Rosenfe ld—co-author of Information Architecture for the World Wide Web and the for thcoming Search Analytics for your Site: Conversations with your customers— will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. \n \nYou'll learn to: \n \n* Understand search logs and relevant analytics re ports \n* Ask the right questions of your query data \n* Identify where you r site's search and navigation are failing, and learn how to fix them \n* T une your content to your audience's needs and plug your site's content gaps \n* Enhance your site's navigation through improved metadata \n* Design be tter interfaces for entering queries and for presenting search results \n* Improve your search engine's configuration \n* Reinvigorate your user exper ience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative methods \n \nWe won't cover: \n \n* Th e technical aspects of analytics tools (such as how to install one on your server) \n* Search engine optimization; that's about helping people find th eir way to your site, while site search analytics is about helping them fin d information within your site END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20081016 DTEND;VALUE=DATE:20081017 SUMMARY:Site Search Analytics for a Better User Experience LOCATION:Chicago, Illinois, USA DESCRIPTION:Does your site have a search engine? If so, you're sitting on a n often under-utilized pot of gold: search query data that describes what y our customers really want from your site—in their own words. Site search an alytics helps you understand and benefit from that data, enabling you to be tter diagnose and solve a multitude of user experience problems. The result : better content, better navigation, better search, better interface design , and a better user experience. \n \nIn this day-long workshop, Lou Rosenfe ld—co-author of Information Architecture for the World Wide Web and the for thcoming Search Analytics for your Site: Conversations with your customers— will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. \n \nYou'll learn to: \n * Understand search logs and relevant analytics r eports \n * Ask the right questions of your query data \n * Identify where your site's search and navigation are failing, and learn how to fix t hem \n * Tune your content to your audience's needs and plug your site's content gaps \n * Enhance your site's navigation through improved metad ata \n * Design better interfaces for entering queries and for presentin g search results \n * Improve your search engine's configuration \n * Reinvigorate your user experience methodology by incorporating a method th at's truly quantitative, and which helps improve your qualitative methods \ n END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20081111 DTEND;VALUE=DATE:20081112 SUMMARY:Site Search Analytics for a Better User Experience LOCATION:Washington, District of Columbia, USA DESCRIPTION:Does your site have a search engine? If so, you're sitting on a n often under-utilized pot of gold: search query data that describes what y our customers really want from your site—in their own words. Site search an alytics helps you understand and benefit from that data, enabling you to be tter diagnose and solve a multitude of user experience problems. The result : better content, better navigation, better search, better interface design , and a better user experience. \n \nIn this day-long workshop, Lou Rosenfe ld—co-author of Information Architecture for the World Wide Web and the for thcoming Search Analytics for your Site: Conversations with your customers— will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. \n \nYou'll learn to: \n * Understand search logs and relevant analytics r eports \n * Ask the right questions of your query data \n * Identify where your site's search and navigation are failing, and learn how to fix t hem \n * Tune your content to your audience's needs and plug your site's content gaps \n * Enhance your site's navigation through improved metad ata \n * Design better interfaces for entering queries and for presentin g search results \n * Improve your search engine's configuration \n * Reinvigorate your user experience methodology by incorporating a method th at's truly quantitative, and which helps improve your qualitative methods \ n END:VEVENT END:VCALENDAR