<?xml version="1.0" encoding="UTF-8"?>
<events>
  <event>
    <city>Mountain View</city>
    <country>USA</country>
    <end-on type="date">2006-08-24</end-on>
    <full-description>Vertical Search Trends
What is it vertical search? It is search focused on a specific vertical. Vertical search engines mine data for one specific niche of the market place &#226;&#8364;&#8221; for example, travel, jobs, hotels, music, movies, and even health care. As web sites and data proliferate, the task of locating specific information gets tougher. Vertical search engines provide an efficient way to get to that information.

Verticals are very different from domain specific portals which are usually product placement vehicles for vendors. VSEs are more granular. They organize all niche-specific information and present it in a manner that is simple to use and easy to consume. Vertical search engines can also offer advertisers a more focused ad platform. Advertisers are able to target their messages more precisely to their audience versus a broad message with regular search engines. 

Come hear from the next generation of search pioneers and how they plan to exploit this opportunity!

*Speakers*
Suranga Chandratillake, founder and chief technology officer of blinkx, has more than seven years of frontline experience as a technology innovator. As blinkx&#226;&#8364;&#8482;s CTO, Suranga has developed the world&#226;&#8364;&#8482;s most comprehensive video search engine and world firsts including Smart Folders, integrated Web and desktop search, and desktop search for Mac.

Gautam Godhwani, President, Simply Hired, is a leading entrepreneur in the software and internet industry. Having founded three ventures in the last eight years, Gautam is well experienced in starting startups and finding great people to help grow them. Gautam is currently CEO and co-founder of Simply Hired, a search engine for jobs.

August 23, 2006 from 6 - 9:30 p.m.
6 p.m. - Reception; 7 p.m. - Presentation

Online registration for members $5 and non-members $15. On-site registration for members $10 and non-members $20. </full-description>
    <id type="integer">25</id>
    <region>CA</region>
    <short-description>As web sites and data proliferate, the task of locating specific information gets tougher. Vertical search engines provide an efficient way to get to that information.</short-description>
    <start-on type="date">2006-08-23</start-on>
    <title>Vertical Search Trends</title>
    <virtual type="boolean">false</virtual>
    <website>http://www.webguild.org/</website>
    <url>http://events.boxesandarrows.com/events/25</url>
    <logo-url></logo-url>
    <tag-string>interface, search, vertical search</tag-string>
  </event>
  <event>
    <city></city>
    <country></country>
    <end-on type="date">2006-10-17</end-on>
    <full-description>Day: Fridays, October 13th to November 3rd, 2006 
Time: 1:30-3:00pm EDT 

This free jumpstart series will tackle some of the issues and challenges surrounding enterprise search. During these calls, you will hear from search experts at leading Fortune 500 companies and be exposed to tools from select vendors.

Session 1: Making the business case for search

Session 2: Search nuts &amp; bolts

Session 3: Intermediate topics

Session 4: Advanced search strategies

There is no cost.  There will be short vendor presentations, but these are educational and not product pitches. </full-description>
    <id type="integer">67</id>
    <region></region>
    <short-description>This free jumpstart series will tackle some of the issues and challenges surrounding enterprise search. Hear from search experts at leading companies and be exposed to tools from select vendors.</short-description>
    <start-on type="date">2006-10-13</start-on>
    <title>Search Solutions Jumpstart Series</title>
    <virtual type="boolean">true</virtual>
    <website>http://www.earley.com/Searchjumpstart.htm</website>
    <url>http://events.boxesandarrows.com/events/67</url>
    <logo-url></logo-url>
    <tag-string>earley, enterprise search, search, search engine, search tools, tagging, taxonomies</tag-string>
  </event>
  <event>
    <city>Copenhagen</city>
    <country>Denmark</country>
    <end-on type="date">2006-11-14</end-on>
    <full-description>Jakob Nielsen and Kara Pernice Coyne from Nielsen Norman Group come to Denmark to present their newest research findings. 

255 users used a variety of websites to perform real tasks while their gaze direction was recorded by an eyetracker. The resulting 1.2 million fixations indicate where people look on Web pages.

The findings have implications for how to design:

* homepage layout

* page design

* search

* content and writing

* pictures/images</full-description>
    <id type="integer">100</id>
    <region>Denmark</region>
    <short-description>One-day seminar presenting the results from new eyetracking research on how users look at Web pages.</short-description>
    <start-on type="date">2006-11-13</start-on>
    <title>Eyetracking Web Usability</title>
    <virtual type="boolean">false</virtual>
    <website>http://www.intrateam.dk/Default.aspx?ID=2065</website>
    <url>http://events.boxesandarrows.com/events/100</url>
    <logo-url></logo-url>
    <tag-string>content, denmark, eyetracking, homepages, images, jakob nielsen, search, usability, user research, visual design, writing</tag-string>
  </event>
  <event>
    <city></city>
    <country></country>
    <end-on type="date">2007-10-18</end-on>
    <full-description>11:00 am - 2:00 pm Eastern, 8:00 am - 11:00 am Pacific

Folksonomies are informal lists of keywords created by users of content-sharing Web sites, such as del.icio.us (for bookmarks) and Flickr (for photos). 

The real power of folksonomies lies in sharing lists of categories among users and applying them in search and discovery applications. Ideally, they are integrated with traditional metadata structures, such as thesauri.

In this roundtable, Rich Hoeg of Honeywell will tell how his organization is using a product called ConnectBeam to allow engineers to tag articles they find via searches conducted using the Google Search Appliance.

WHO SHOULD ATTEND
This event is for practitioners only. Space is limited to permit everyone's active participation. If you have limited familiarity with RDF and the Semantic Web, you can take the pre-roundtable primer on October 16. 

This session will be of interest to corporate taxonomists, knowledge managers, search system administrators, Web publishers, information architects, and business unit managers who want to improve their staff's productivity.

DISCUSSION TOPICS

    &#8226; What is the business case for folksonomies and "social tagging?"

    &#8226; What should be done to prepare the organization for social tagging? What cultural factors are conducive for successful adoption?

    &#8226; What is "social searching" and how does it work?

    &#8226; How do internal (behind the firewall) social tagging applications differ from public applications (e.g. del.icio.us and Flickr)?

    &#8226; Can employees tag both internal and external content? How are both types of sources displayed in the search engine?

    &#8226; Who should be allowed to create and apply tags? If not everyone, how do you choose which employees to authorize?

    &#8226; What resources are necessary in terms of time, staff, and tools?

    &#8226; How do you measure the benefits of social tagging?

FORMAT
The format is teleconference. 


REGISTRATION
To register, call (413) 367-0245. </full-description>
    <id type="integer">321</id>
    <region></region>
    <short-description>In this roundtable, Rich Hoeg of Honeywell will tell how his organization is  allowing engineers to tag articles they find via searches conducted using the Google Search Appliance.</short-description>
    <start-on type="date">2007-10-17</start-on>
    <title>Integrating folksonomies with Google</title>
    <virtual type="boolean">true</virtual>
    <website>http://www.montague.com/roundtable38.html</website>
    <url>http://events.boxesandarrows.com/events/321</url>
    <logo-url></logo-url>
    <tag-string>folksonomies, google, search</tag-string>
  </event>
  <event>
    <city>Sunnyvale</city>
    <country>USA</country>
    <end-on type="date">2008-03-19</end-on>
    <full-description>Instructor Lou Rosenfeld
Lou Rosenfeld is an information architecture consultant and founder of Rosenfeld Media, a publisher of short, practical user experience books. He has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find. Lou is co-author of Information Architecture for the World Wide Web (O&#8217;Reilly &amp; Associates; 3rd edition, 2006) regarded as the bible of information architecture, and has been a regular contributor to Web Review, Internet World, and CIO magazines.

Does your site have a search engine? If so, you&#8217;re sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site&#8212;in their own words. Site search analytics help you understand and benefit from that data, enabling you to better diagnose a multitude of user experience problems.

In this day-long seminar, Lou Rosenfeld &#8212; co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers &#8212; will combine lecture, group discussion, and hands-on exercises to cover the basics of site search analytics. And he&#8217;ll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy.

As with all Involution Master Academy courses, this class is limited to nine students. This guarantees each student significant interaction with Lou and a unique opportunity to roll up your sleeves and put these ideas into practice with the recognized industry expert on this topic and your eight classmates. It also means that there are very few seats available, so sign up today!</full-description>
    <id type="integer">394</id>
    <region>CA</region>
    <short-description>In this day-long seminar, Lou Rosenfeld will combine lecture, group discussion, and hands-on exercises to cover the basics of site search analytics.</short-description>
    <start-on type="date">2008-03-18</start-on>
    <title>Involution Master Academy: Site Search Analytics</title>
    <virtual type="boolean">false</virtual>
    <website>http://involutionstudios.com/?p=111&amp;cat=8</website>
    <url>http://events.boxesandarrows.com/events/394</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/394/invo_logo_medium.png</logo-url>
    <tag-string>analytics, search, site search analytics, user experience</tag-string>
  </event>
  <event>
    <city>Philadelphia</city>
    <country>USA</country>
    <end-on type="date">2008-04-03</end-on>
    <full-description>Site Search Analytics: Conversations with Your Customers" by Louis Rosenfeld

Date: Wed, April 2, 2008
Time: 6 - 8PM
Location: Messagefirst
230 N 2nd St. Suite 2C
Philadelphia, PA 19106
(215) 825-7423
RSVP: Please help us plan &amp; RSVP to phillychi@gmail.com

About the Presentation
Any site with a search engine captures users' search queries. This is real data that's plentiful and inexpensive to acquire, and not necessarily difficult to analyze. Site search analytics tells you what users really want from your site&#8212;in their own words&#8212;and how well you're meeting those needs. This session covers the basics of search analytics for web designers, showing how you can identify, diagnose,
and fix major problems with your site's content, metadata, navigation, and search functions.

About the Speaker
Louis Rosenfeld is founder of Rosenfeld Media, a new publishing house focused on short, practical books on user experience design. As an IA consultant, he has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find.  Lou is co-author of "Information Architecture for the World Wide Web" (O'Reilly &amp; Associates; 3rd edition, 2006) and the forthcoming "Site Search Analytics: Conversations with Your Customers" (Rosenfeld Media, 2008). Lou co-founded the IA Institute and UXnet. He blogs regularly at louisrosenfeld.com.

About Our Sponsor
Messagefirst is Philadelphia-based design research consulting firm. We work with companies to help them increase revenues, decrease costs, and ultimately improve the user experience of their products or services. Our goal-oriented data-driven design process improves performance and creates compelling experiences that solve business problems in a beautiful way. And unlike other consulting firms, we don't just redesign products and service &#8211; we actually work with your team to plan and implement the design solution.

To learn more about Messagefirst, please visit: http://www.messagefirst.com </full-description>
    <id type="integer">443</id>
    <region>PA</region>
    <short-description>Find out how you can use site search analytics as a power design tool.</short-description>
    <start-on type="date">2008-04-02</start-on>
    <title>Site Search Analytics by Lou Rosenfeld</title>
    <virtual type="boolean">false</virtual>
    <website>http://phillychi.acm.org</website>
    <url>http://events.boxesandarrows.com/events/443</url>
    <logo-url></logo-url>
    <tag-string>analytics, design, information architecture, search</tag-string>
  </event>
  <event>
    <city>Boston</city>
    <country>USA</country>
    <end-on type="date">2008-04-05</end-on>
    <full-description>Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site&#8212;in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience.

In this day-long workshop, Lou Rosenfeld&#8212;co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers&#8212;will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy.

You'll learn to:

    * Understand search logs and relevant analytics reports
    * Ask the right questions of your query data
    * Identify where your site's search and navigation are failing, and learn how to fix them
    * Tune your content to your audience's needs and plug your site's content gaps
    * Enhance your site's navigation through improved metadata
    * Design better interfaces for entering queries and for presenting search results
    * Improve your search engine's configuration
    * Reinvigorate your user experience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative methods

We won't cover:

    * The technical aspects of analytics tools (such as how to install one on your server)
    * Search engine optimization; that's about helping people find their way to your site, while site search analytics is about helping them find information within your site

</full-description>
    <id type="integer">421</id>
    <region>MA</region>
    <short-description>Lou Rosenfeld will show you how to analyze what and how users search on your site.  You'll be able to diagnose and fix problems with your site's content, navigation, metadata, and search performance.</short-description>
    <start-on type="date">2008-04-04</start-on>
    <title>Site Search Analytics for a Better User Experience</title>
    <virtual type="boolean">false</virtual>
    <website>http://louisrosenfeld.com/presentations/seminars/site_search_analytics/</website>
    <url>http://events.boxesandarrows.com/events/421</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/421/lou_new.jpg</logo-url>
    <tag-string>content, information architecture, interaction design, search, site search analytics, user experience, web analytics</tag-string>
  </event>
  <event>
    <city>Chicago</city>
    <country>USA</country>
    <end-on type="date">2008-05-16</end-on>
    <full-description>Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site&#8212;in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience.

In this day-long workshop, Lou Rosenfeld&#8212;co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers&#8212;will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy.

You'll learn to:

* Understand search logs and relevant analytics reports
* Ask the right questions of your query data
* Identify where your site's search and navigation are failing, and learn how to fix them
* Tune your content to your audience's needs and plug your site's content gaps
* Enhance your site's navigation through improved metadata
* Design better interfaces for entering queries and for presenting search results
* Improve your search engine's configuration
* Reinvigorate your user experience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative methods

We won't cover:

* The technical aspects of analytics tools (such as how to install one on your server)
* Search engine optimization; that's about helping people find their way to your site, while site search analytics is about helping them find information within your site</full-description>
    <id type="integer">422</id>
    <region>IL</region>
    <short-description>Lou Rosenfeld will show you how to analyze what and how users search on your site. You'll be able to diagnose and fix problems with your site's content, navigation, metadata, and search performance.</short-description>
    <start-on type="date">2008-05-15</start-on>
    <title>Site Search Analytics for a Better User Experience</title>
    <virtual type="boolean">false</virtual>
    <website>http://louisrosenfeld.com/presentations/seminars/site_search_analytics/</website>
    <url>http://events.boxesandarrows.com/events/422</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/422/lou_new.jpg</logo-url>
    <tag-string>content, information architecture, interaction design, search, site search analytics, user experience, web analytics</tag-string>
  </event>
  <event>
    <city>Chicago</city>
    <country>USA</country>
    <end-on type="date">2008-10-17</end-on>
    <full-description>Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site&#8212;in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience.

In this day-long workshop, Lou Rosenfeld&#8212;co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers&#8212;will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy.

You'll learn to:
    * Understand search logs and relevant analytics reports
    * Ask the right questions of your query data
    * Identify where your site's search and navigation are failing, and learn how to fix them
    * Tune your content to your audience's needs and plug your site's content gaps
    * Enhance your site's navigation through improved metadata
    * Design better interfaces for entering queries and for presenting search results
    * Improve your search engine's configuration
    * Reinvigorate your user experience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative methods
</full-description>
    <id type="integer">519</id>
    <region>IL</region>
    <short-description>Polar bear book co-author Lou Rosenfeld will show you how to analyze users' search queries to tune your site's search, content, metadata, and navigation, and improve your own UCD methodology.</short-description>
    <start-on type="date">2008-10-16</start-on>
    <title>Site Search Analytics for a Better User Experience</title>
    <virtual type="boolean">false</virtual>
    <website>http://louisrosenfeld.com/ssa/</website>
    <url>http://events.boxesandarrows.com/events/519</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/519/lou_new.jpg</logo-url>
    <tag-string>analytics, information architecture, search, user experience</tag-string>
  </event>
  <event>
    <city>Washington</city>
    <country>USA</country>
    <end-on type="date">2008-11-12</end-on>
    <full-description>Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site&#8212;in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience.

In this day-long workshop, Lou Rosenfeld&#8212;co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers&#8212;will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy.

You'll learn to:
    * Understand search logs and relevant analytics reports
    * Ask the right questions of your query data
    * Identify where your site's search and navigation are failing, and learn how to fix them
    * Tune your content to your audience's needs and plug your site's content gaps
    * Enhance your site's navigation through improved metadata
    * Design better interfaces for entering queries and for presenting search results
    * Improve your search engine's configuration
    * Reinvigorate your user experience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative methods
</full-description>
    <id type="integer">520</id>
    <region>DC</region>
    <short-description>Polar bear book co-author Lou Rosenfeld will show you how to analyze users' search queries to tune your site's search, content, metadata, and navigation, and improve your own UCD methodology.</short-description>
    <start-on type="date">2008-11-11</start-on>
    <title>Site Search Analytics for a Better User Experience</title>
    <virtual type="boolean">false</virtual>
    <website>http://louisrosenfeld.com/ssa/</website>
    <url>http://events.boxesandarrows.com/events/520</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/520/lou_new.jpg</logo-url>
    <tag-string>analytics, information architecture, search, user experience</tag-string>
  </event>
</events>
