<?xml version="1.0" encoding="UTF-8"?>
<events type="array">
  <event>
    <city>Sunnyvale</city>
    <country>USA</country>
    <end-on type="date">2008-03-19</end-on>
    <full-description>Instructor Lou Rosenfeld
Lou Rosenfeld is an information architecture consultant and founder of Rosenfeld Media, a publisher of short, practical user experience books. He has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find. Lou is co-author of Information Architecture for the World Wide Web (O&#8217;Reilly &amp; Associates; 3rd edition, 2006) regarded as the bible of information architecture, and has been a regular contributor to Web Review, Internet World, and CIO magazines.

Does your site have a search engine? If so, you&#8217;re sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site&#8212;in their own words. Site search analytics help you understand and benefit from that data, enabling you to better diagnose a multitude of user experience problems.

In this day-long seminar, Lou Rosenfeld &#8212; co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers &#8212; will combine lecture, group discussion, and hands-on exercises to cover the basics of site search analytics. And he&#8217;ll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy.

As with all Involution Master Academy courses, this class is limited to nine students. This guarantees each student significant interaction with Lou and a unique opportunity to roll up your sleeves and put these ideas into practice with the recognized industry expert on this topic and your eight classmates. It also means that there are very few seats available, so sign up today!</full-description>
    <id type="integer">394</id>
    <region>CA</region>
    <short-description>In this day-long seminar, Lou Rosenfeld will combine lecture, group discussion, and hands-on exercises to cover the basics of site search analytics.</short-description>
    <start-on type="date">2008-03-18</start-on>
    <title>Involution Master Academy: Site Search Analytics</title>
    <virtual type="boolean">false</virtual>
    <website>http://involutionstudios.com/?p=111&amp;cat=8</website>
    <url>http://events.boxesandarrows.com/events/394</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/394/invo_logo_medium.png</logo-url>
    <tag-string>analytics, search, site search analytics, user experience</tag-string>
  </event>
  <event>
    <city>Boston</city>
    <country>USA</country>
    <end-on type="date">2008-04-05</end-on>
    <full-description>Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site&#8212;in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience.

In this day-long workshop, Lou Rosenfeld&#8212;co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers&#8212;will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy.

You'll learn to:

    * Understand search logs and relevant analytics reports
    * Ask the right questions of your query data
    * Identify where your site's search and navigation are failing, and learn how to fix them
    * Tune your content to your audience's needs and plug your site's content gaps
    * Enhance your site's navigation through improved metadata
    * Design better interfaces for entering queries and for presenting search results
    * Improve your search engine's configuration
    * Reinvigorate your user experience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative methods

We won't cover:

    * The technical aspects of analytics tools (such as how to install one on your server)
    * Search engine optimization; that's about helping people find their way to your site, while site search analytics is about helping them find information within your site

</full-description>
    <id type="integer">421</id>
    <region>MA</region>
    <short-description>Lou Rosenfeld will show you how to analyze what and how users search on your site.  You'll be able to diagnose and fix problems with your site's content, navigation, metadata, and search performance.</short-description>
    <start-on type="date">2008-04-04</start-on>
    <title>Site Search Analytics for a Better User Experience</title>
    <virtual type="boolean">false</virtual>
    <website>http://louisrosenfeld.com/presentations/seminars/site_search_analytics/</website>
    <url>http://events.boxesandarrows.com/events/421</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/421/lou_new.jpg</logo-url>
    <tag-string>content, information architecture, interaction design, search, site search analytics, user experience, web analytics</tag-string>
  </event>
  <event>
    <city>Sunnyvale</city>
    <country>USA</country>
    <end-on type="date">2008-04-23</end-on>
    <full-description>Does your site have a search engine? If so, you&#8217;re sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site&#8212;in their own words. Site search analytics help you understand and benefit from that data, enabling you to better diagnose a multitude of user experience problems.

In this day-long seminar, Lou Rosenfeld &#8212; co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers &#8212; will combine lecture, group discussion, and hands-on exercises to cover the basics of site search analytics. And he&#8217;ll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy.

Instructor Lou Rosenfeld
Lou Rosenfeld is an information architecture consultant and founder of Rosenfeld Media, a publisher of short, practical user experience books. He has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find. Lou is co-author of Information Architecture for the World Wide Web (O&#8217;Reilly &amp; Associates; 3rd edition, 2006) regarded as the bible of information architecture, and has been a regular contributor to Web Review, Internet World, and CIO magazines.

As with all Involution Master Academy courses, this class is limited to nine students. This guarantees each student significant interaction with Lou and a unique opportunity to roll up your sleeves and put these ideas into practice with the recognized industry expert on this topic and your eight classmates. It also means that there are very few seats available, so sign up today!</full-description>
    <id type="integer">449</id>
    <region>CA</region>
    <short-description>Site Search Analytics For A Better User Experience
Date: April 22, 2008 10:00AM-6:00PM
Location: Sunnyvale, CA
Website: http://involutionstudios.com/?p=111&amp;cat=8
</short-description>
    <start-on type="date">2008-04-22</start-on>
    <title>Site Search Analytics For A Better User Experience</title>
    <virtual type="boolean">false</virtual>
    <website>http://involutionstudios.com/?p=111&amp;cat=8</website>
    <url>http://events.boxesandarrows.com/events/449</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/449/logo_involutionstudios.jpg</logo-url>
    <tag-string>analytics, site search analytics, user experience</tag-string>
  </event>
  <event>
    <city>Chicago</city>
    <country>USA</country>
    <end-on type="date">2008-05-16</end-on>
    <full-description>Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site&#8212;in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience.

In this day-long workshop, Lou Rosenfeld&#8212;co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers&#8212;will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy.

You'll learn to:

* Understand search logs and relevant analytics reports
* Ask the right questions of your query data
* Identify where your site's search and navigation are failing, and learn how to fix them
* Tune your content to your audience's needs and plug your site's content gaps
* Enhance your site's navigation through improved metadata
* Design better interfaces for entering queries and for presenting search results
* Improve your search engine's configuration
* Reinvigorate your user experience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative methods

We won't cover:

* The technical aspects of analytics tools (such as how to install one on your server)
* Search engine optimization; that's about helping people find their way to your site, while site search analytics is about helping them find information within your site</full-description>
    <id type="integer">422</id>
    <region>IL</region>
    <short-description>Lou Rosenfeld will show you how to analyze what and how users search on your site. You'll be able to diagnose and fix problems with your site's content, navigation, metadata, and search performance.</short-description>
    <start-on type="date">2008-05-15</start-on>
    <title>Site Search Analytics for a Better User Experience</title>
    <virtual type="boolean">false</virtual>
    <website>http://louisrosenfeld.com/presentations/seminars/site_search_analytics/</website>
    <url>http://events.boxesandarrows.com/events/422</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/422/lou_new.jpg</logo-url>
    <tag-string>content, information architecture, interaction design, search, site search analytics, user experience, web analytics</tag-string>
  </event>
  <event>
    <city>London</city>
    <country>United Kingdom</country>
    <end-on type="date">2009-05-22</end-on>
    <full-description>Fancy spending two days in the company of the leading lights in the field of user experience...er...and some folks from Etre too? Want to learn everything there is to know about site search analytics and usability testing from the blokes who wrote the books on it? Then get yourself down to our Etre Get Together 2009. 

Here's the lo-down...

WHO?
Lou Rosenfeld and Steve Krug - that is, the fellas who (respectively) wrote Information Architecture for the World Wide Web - aka "the information architect's bible" - and Don't Make Me Think - aka "the usability engineer's bible".

WHAT?
Two day-long hands-on workshops on Site Search Analytics and Discount Usability Testing.

WHERE?
The Institute of Contemporary Arts (ICA), London, UK.

WHEN?
Wednesday 20th to Thursday 21st May 2009.

WHY?
To learn how to dramatically improve the performance of your website by observing how people *really* use it

HOW?
http://events.etre.com/events/2009/etre-get-together/

Register now...or miss out!</full-description>
    <id type="integer">687</id>
    <region>United Kingdom</region>
    <short-description>Join Lou Rosenfeld and Steve Krug for two day-long workshops on site search analytics and discount usability testing.</short-description>
    <start-on type="date">2009-05-20</start-on>
    <title>Etre Get Together 2009</title>
    <virtual type="boolean">false</virtual>
    <website>http://events.etre.com/events/2009/etre-get-together/</website>
    <url>http://events.boxesandarrows.com/events/687</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/687/etre-logo-01.gif</logo-url>
    <tag-string>analytics, information architecture, krug, rosenfeld, search, site search analytics, usability, usability testing</tag-string>
  </event>
  <event>
    <city>Ann Arbor</city>
    <country>USA</country>
    <end-on type="date">2010-04-01</end-on>
    <full-description>Merit Network is pleased to present two seminars by noted information architecture consultant Louis Rosenfeld. "Site Search Analytics for a Better User Experience" and "Enterprise Information Architecture" have been presented on three continents and have helped hundreds of web professionals to improve their sites and improve user experience. Please follow the link below for complete information about each seminar.  You can register to attend either seminar or register for both and save substantially. Special early registration prices are available through January 6, 2010. Limited student seats are also available.

Site Search Analytics for a Better User Experience

Wednesday, March 31, 2010

Search engine logs provide information professionals with an often-neglected pot of gold: query data that describes what your users really want from your site. In this seminar Lou Rosenfeld&#8212;co-author of the forthcoming Search Analytics for your Site: Conversations With Your Customers&#8212;will introduce the essentials of site search analytics and show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your online strategy. 

</full-description>
    <id type="integer">1385</id>
    <region>MI</region>
    <short-description>Merit Network is pleased to present "Site Search Analytics for a Better User Experience" by noted information architecture consultant Louis Rosenfeld. Discounted registration through January 6, 2010.</short-description>
    <start-on type="date">2010-03-31</start-on>
    <title>Site Search Analytics for a Better User Experience</title>
    <virtual type="boolean">false</virtual>
    <website>http://www.merit.edu/learning/sitesearch/</website>
    <url>http://events.boxesandarrows.com/events/1385</url>
    <logo-url>http://events.boxesandarrows.com/event/logo/1385/merit_logo_90x90.gif</logo-url>
    <tag-string>content, design, information architecture, louis rosenfeld, site search analytics, user experience</tag-string>
  </event>
</events>

