BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Ensemble Independent//vPim 0.360//EN CALSCALE:Gregorian X-WR-CALNAME:Boxes and Arrows Events Calendar tagged "site search analytics " BEGIN:VEVENT DTSTART;VALUE=DATE:20080318 DTEND;VALUE=DATE:20080319 SUMMARY:Involution Master Academy: Site Search Analytics LOCATION:Sunnyvale, California, USA DESCRIPTION:Instructor Lou Rosenfeld \nLou Rosenfeld is an information arch itecture consultant and founder of Rosenfeld Media, a publisher of short, p ractical user experience books. He has helped numerous Fortune 500s and oth er large, messy, political enterprises make their information easier to fin d. Lou is co-author of Information Architecture for the World Wide Web (O’R eilly & Associates; 3rd edition, 2006) regarded as the bible of information architecture, and has been a regular contributor to Web Review, Internet W orld, and CIO magazines. \n \nDoes your site have a search engine? If so, y ou’re sitting on an often under-utilized pot of gold: search query data tha t describes what your customers really want from your site—in their own wor ds. Site search analytics help you understand and benefit from that data, e nabling you to better diagnose a multitude of user experience problems. \n \nIn this day-long seminar, Lou Rosenfeld — co-author of Information Archit ecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers — will combine lecture, group disc ussion, and hands-on exercises to cover the basics of site search analytics . And he’ll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities f or improving your business strategy. \n \nAs with all Involution Master Aca demy courses, this class is limited to nine students. This guarantees each student significant interaction with Lou and a unique opportunity to roll u p your sleeves and put these ideas into practice with the recognized indust ry expert on this topic and your eight classmates. It also means that there are very few seats available, so sign up today! END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20080404 DTEND;VALUE=DATE:20080405 SUMMARY:Site Search Analytics for a Better User Experience LOCATION:Boston, Massachusetts, USA DESCRIPTION:Does your site have a search engine? If so, you're sitting on a n often under-utilized pot of gold: search query data that describes what y our customers really want from your site—in their own words. Site search an alytics helps you understand and benefit from that data, enabling you to be tter diagnose and solve a multitude of user experience problems. The result : better content, better navigation, better search, better interface design , and a better user experience. \n \nIn this day-long workshop, Lou Rosenfe ld—co-author of Information Architecture for the World Wide Web and the for thcoming Search Analytics for your Site: Conversations with your customers— will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. \n \nYou'll learn to: \n \n * Understand search logs and relevant analytic s reports \n * Ask the right questions of your query data \n * Identi fy where your site's search and navigation are failing, and learn how to fi x them \n * Tune your content to your audience's needs and plug your sit e's content gaps \n * Enhance your site's navigation through improved me tadata \n * Design better interfaces for entering queries and for presen ting search results \n * Improve your search engine's configuration \n * Reinvigorate your user experience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative method s \n \nWe won't cover: \n \n * The technical aspects of analytics tools (such as how to install one on your server) \n * Search engine optimizat ion; that's about helping people find their way to your site, while site se arch analytics is about helping them find information within your site \n \ n END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20080422 DTEND;VALUE=DATE:20080423 SUMMARY:Site Search Analytics For A Better User Experience LOCATION:Sunnyvale, California, USA DESCRIPTION:Does your site have a search engine? If so, you’re sitting on a n often under-utilized pot of gold: search query data that describes what y our customers really want from your site—in their own words. Site search an alytics help you understand and benefit from that data, enabling you to bet ter diagnose a multitude of user experience problems. \n \nIn this day-long seminar, Lou Rosenfeld — co-author of Information Architecture for the Wor ld Wide Web and the forthcoming Search Analytics for your Site: Conversatio ns with your customers — will combine lecture, group discussion, and hands- on exercises to cover the basics of site search analytics. And he’ll show y ou how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. \n \nInstructor Lou Rosenfeld \nLou Rosenfeld is an info rmation architecture consultant and founder of Rosenfeld Media, a publisher of short, practical user experience books. He has helped numerous Fortune 500s and other large, messy, political enterprises make their information e asier to find. Lou is co-author of Information Architecture for the World W ide Web (O’Reilly & Associates; 3rd edition, 2006) regarded as the bible of information architecture, and has been a regular contributor to Web Review , Internet World, and CIO magazines. \n \nAs with all Involution Master Aca demy courses, this class is limited to nine students. This guarantees each student significant interaction with Lou and a unique opportunity to roll u p your sleeves and put these ideas into practice with the recognized indust ry expert on this topic and your eight classmates. It also means that there are very few seats available, so sign up today! END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20080515 DTEND;VALUE=DATE:20080516 SUMMARY:Site Search Analytics for a Better User Experience LOCATION:Chicago, Illinois, USA DESCRIPTION:Does your site have a search engine? If so, you're sitting on a n often under-utilized pot of gold: search query data that describes what y our customers really want from your site—in their own words. Site search an alytics helps you understand and benefit from that data, enabling you to be tter diagnose and solve a multitude of user experience problems. The result : better content, better navigation, better search, better interface design , and a better user experience. \n \nIn this day-long workshop, Lou Rosenfe ld—co-author of Information Architecture for the World Wide Web and the for thcoming Search Analytics for your Site: Conversations with your customers— will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. \n \nYou'll learn to: \n \n* Understand search logs and relevant analytics re ports \n* Ask the right questions of your query data \n* Identify where you r site's search and navigation are failing, and learn how to fix them \n* T une your content to your audience's needs and plug your site's content gaps \n* Enhance your site's navigation through improved metadata \n* Design be tter interfaces for entering queries and for presenting search results \n* Improve your search engine's configuration \n* Reinvigorate your user exper ience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative methods \n \nWe won't cover: \n \n* Th e technical aspects of analytics tools (such as how to install one on your server) \n* Search engine optimization; that's about helping people find th eir way to your site, while site search analytics is about helping them fin d information within your site END:VEVENT END:VCALENDAR