Sunnyvale USA 2008-03-19 Instructor Lou Rosenfeld Lou Rosenfeld is an information architecture consultant and founder of Rosenfeld Media, a publisher of short, practical user experience books. He has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find. Lou is co-author of Information Architecture for the World Wide Web (O’Reilly & Associates; 3rd edition, 2006) regarded as the bible of information architecture, and has been a regular contributor to Web Review, Internet World, and CIO magazines. Does your site have a search engine? If so, you’re sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Site search analytics help you understand and benefit from that data, enabling you to better diagnose a multitude of user experience problems. In this day-long seminar, Lou Rosenfeld — co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers — will combine lecture, group discussion, and hands-on exercises to cover the basics of site search analytics. And he’ll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. As with all Involution Master Academy courses, this class is limited to nine students. This guarantees each student significant interaction with Lou and a unique opportunity to roll up your sleeves and put these ideas into practice with the recognized industry expert on this topic and your eight classmates. It also means that there are very few seats available, so sign up today! 394 CA In this day-long seminar, Lou Rosenfeld will combine lecture, group discussion, and hands-on exercises to cover the basics of site search analytics. 2008-03-18 false http://involutionstudios.com/?p=111&cat=8 http://events.boxesandarrows.com/events/394 http://events.boxesandarrows.com/event/logo/394/invo_logo_medium.png analytics, search, site search analytics, user experience Boston USA 2008-04-05 Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience. In this day-long workshop, Lou Rosenfeld—co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers—will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. You'll learn to: * Understand search logs and relevant analytics reports * Ask the right questions of your query data * Identify where your site's search and navigation are failing, and learn how to fix them * Tune your content to your audience's needs and plug your site's content gaps * Enhance your site's navigation through improved metadata * Design better interfaces for entering queries and for presenting search results * Improve your search engine's configuration * Reinvigorate your user experience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative methods We won't cover: * The technical aspects of analytics tools (such as how to install one on your server) * Search engine optimization; that's about helping people find their way to your site, while site search analytics is about helping them find information within your site 421 MA Lou Rosenfeld will show you how to analyze what and how users search on your site. You'll be able to diagnose and fix problems with your site's content, navigation, metadata, and search performance. 2008-04-04 false http://louisrosenfeld.com/presentations/seminars/site_search_analytics/ http://events.boxesandarrows.com/events/421 http://events.boxesandarrows.com/event/logo/421/lou_new.jpg content, information architecture, interaction design, search, site search analytics, user experience, web analytics Sunnyvale USA 2008-04-23 Does your site have a search engine? If so, you’re sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Site search analytics help you understand and benefit from that data, enabling you to better diagnose a multitude of user experience problems. In this day-long seminar, Lou Rosenfeld — co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers — will combine lecture, group discussion, and hands-on exercises to cover the basics of site search analytics. And he’ll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. Instructor Lou Rosenfeld Lou Rosenfeld is an information architecture consultant and founder of Rosenfeld Media, a publisher of short, practical user experience books. He has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find. Lou is co-author of Information Architecture for the World Wide Web (O’Reilly & Associates; 3rd edition, 2006) regarded as the bible of information architecture, and has been a regular contributor to Web Review, Internet World, and CIO magazines. As with all Involution Master Academy courses, this class is limited to nine students. This guarantees each student significant interaction with Lou and a unique opportunity to roll up your sleeves and put these ideas into practice with the recognized industry expert on this topic and your eight classmates. It also means that there are very few seats available, so sign up today! 449 CA Site Search Analytics For A Better User Experience Date: April 22, 2008 10:00AM-6:00PM Location: Sunnyvale, CA Website: http://involutionstudios.com/?p=111&cat=8 2008-04-22 false http://involutionstudios.com/?p=111&cat=8 http://events.boxesandarrows.com/events/449 http://events.boxesandarrows.com/event/logo/449/logo_involutionstudios.jpg analytics, site search analytics, user experience Chicago USA 2008-05-16 Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience. In this day-long workshop, Lou Rosenfeld—co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers—will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. You'll learn to: * Understand search logs and relevant analytics reports * Ask the right questions of your query data * Identify where your site's search and navigation are failing, and learn how to fix them * Tune your content to your audience's needs and plug your site's content gaps * Enhance your site's navigation through improved metadata * Design better interfaces for entering queries and for presenting search results * Improve your search engine's configuration * Reinvigorate your user experience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative methods We won't cover: * The technical aspects of analytics tools (such as how to install one on your server) * Search engine optimization; that's about helping people find their way to your site, while site search analytics is about helping them find information within your site 422 IL Lou Rosenfeld will show you how to analyze what and how users search on your site. You'll be able to diagnose and fix problems with your site's content, navigation, metadata, and search performance. 2008-05-15 false http://louisrosenfeld.com/presentations/seminars/site_search_analytics/ http://events.boxesandarrows.com/events/422 http://events.boxesandarrows.com/event/logo/422/lou_new.jpg content, information architecture, interaction design, search, site search analytics, user experience, web analytics