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VERSION:2.0
PRODID:-//Ensemble Independent//vPim 0.360//EN
CALSCALE:Gregorian
X-WR-CALNAME:Boxes and Arrows Events Calendar tagged "strategy"
BEGIN:VEVENT
DTSTART;VALUE=DATE:20061206
DTEND;VALUE=DATE:20061207
SUMMARY:IxDA/BayCHI: The Shifting Role of Design
LOCATION:Sunnyvale, California, USA
DESCRIPTION:Date: Wednesday, December 6, 2006
\nSocializing and refreshment
 s: 7-7:30 pm
\nProgram: 7:30-9:30 pm
\nPlace: Yahoo!, Sunnyvale, Building C
 , Classroom 5
\nDirections: http://www.baychi.org/calendar/20061206/directi
 ons/
\n
\nPresentation by Luke Wroblewski
\n
\nIn an increasing number of c
 ompanies, the role of design is changing dramatically from mere styling to 
 a core ingredient of product strategy and innovation. But what's behind thi
 s shift? Why are designers who were previously asked just to "make things p
 retty" being invited to the corporate strategy table? This talk will examin
 e the impact recent technology and market changes have had on the role of d
 esign within modern companies. Luke Wroblewski will discuss
\n
\n    * the 
 decreasing gap between ideas and their implementation
\n    * the increasin
 g rate of commoditization that that are driven by shorter product lifecycle
 s and cheaper manufacturing
\n    * the always on availability of massive d
 ata sources
\n    * the growing ability of consumers to absorb and enjoy in
 creasingly complex media and user interfaces
\n
\nDesigners of all types ca
 n use this knowledge to communicate the value of design skills, methodologi
 es, and deliverables to both clients and stakeholders. In other words, this
  presentation provides an explanation of why design matters more now than e
 ver.
\nCo-sponsors of this event:
\n
\n    * IxDA (Interaction Design Assoc
 iation) Silicon Valley Face to Face
\n    * BayCHI IxD BOF
\n
\nFor more in
 formation about his event, go to:
\nhttp://www.baychi.org/calendar/20061206
 /
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20070125
DTEND;VALUE=DATE:20070127
SUMMARY:Taming the Content Beast: Content Strategy and Mod
LOCATION:Vancouver, Canada
DESCRIPTION:Bob takes you step-by-step through a proven system to solve the
  hardest CM issues. Throughout your two day intensive sessions you will bui
 ld your own content strategy and model using proven best practices and Bob'
 s own industry driving methodologies.
\n
\n****$1495 Canadian / $1345 US **
 **
\n
\nDay 1: Learn the "Business Smarts" required for a successful conten
 t management strategy:
\n
\n - Set goals that benefit your company's bottom
  line 
\n- Build a realistic business case to meet the goals 
\n- Get suppo
 rt from above and from the business units 
\n- Get the funding you need 
\n
 - Avoid departmental wars 
\n
\nDay 2: Learn the "Nuts and Bolts" of conten
 t modeling, the key to linking business goals with technology: 
\n
\n- Bala
 nce the sources and consumers of content 
\n- Balance the Web against other
  delivery channels for your content 
\n- Create a content domain to limit s
 cope creep 
\n- Devise a set of content types for content organization cont
 ent creation, storage, and delivery 
\n- Define taxonomies and other access
  structures to organize and target your content 
\n- Design for future grow
 th and inevitable change 
\n- Determine how to reuse content and display it
  on Web pages and beyond 
\n- Use XML and database technologies to store an
 d publish content 
\n
\n"Provided tools to be able to look at information m
 anagement in the larger context of organizational goals." --Alan Rosenthal,
  Microsoft 
\nCorporation
\n
\nLeading the workshop is information manageme
 nt professor and long-time consultant Bob Boiko. Bob (literally) wrote the 
 book on content management, The Content Management Bible (2004, Wiley & Son
 s) is in its second edition and has become the gold standard for content ma
 nagement professionals. Bob's dynamic presentation style keeps him consiste
 ntly on the list of most-requested speakers at IT and business conferences.
  His methodology has been applied to organizations of all sizes, from small
  non-profit organizations to major corporations in North America, Europe an
 d Asia. 
\n
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20071019
DTEND;VALUE=DATE:20071020
SUMMARY:Design Thinking 2007, Dallas
LOCATION:Dallas, Texas, USA
DESCRIPTION:Registration now available!!!
\n
\nClassic business models are 
 threatened—the economics of competition have changed. Quality, efficiency a
 nd price are quickly matched. Being different requires flexibility—it’s squ
 ishy. Squishy seems to imply risk.
\n
\nSuch is the conundrum of the balanc
 e between science and art—a balance readily facilitated by Design Thinking,
  fundamentals for strategic business differentiation.
\n
\nThis is THE even
 t to gain a purview of the design landscape across major DFW businesses. Jo
 in important conversations in a Half-Day-Plus exchange of ideas.
\n
\nFeatu
 red Speaker
\nChris Bernard, Microsoft User Experience Evangelist
\nhttp://
 chrisbernard.blogs.com/design_thinking_digest/
\n
\nOpen to the public
\nHo
 sts: DFW Usability Professionals Association (DFW UPA) and the Lone Star Ch
 apter of the Society for Technical Communication (STC)
\nSponsors: IMC2, Mi
 crosoft, Usability Sciences, Cox & Hall
\n
\nCost
\n$40 Prepaid | $50 Day o
 f | $25 Hosts, Sponsors $25 Evening Only | $15 Students |
\n
\nLogo Design:
  Norm Cox, Cox & Hall
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20071112
DTEND;VALUE=DATE:20071116
SUMMARY:UX Intensive in Vancouver
LOCATION:Vancovuer, Canada
DESCRIPTION:This intermediate-to-advanced workshop series examines the four
  key elements that contribute to a successful interactive experience: Desig
 n Strategy, Design Research, Interaction Design and Information Architectur
 e. Workshops are led by Adaptive Path's team of experts.
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20080512
DTEND;VALUE=DATE:20080513
SUMMARY:Strategic Usability Engineering Workshop
LOCATION:Ottawa, Canada
DESCRIPTION:This workshop offers success strategies for effective usability
  engineering in organizations developing software products and services for
  the public or for internal users.
\n
\nIt provides effective organizationa
 l skills that can be put to immediate use by interaction designers, compute
 r scientists, web designers, software engineers, graphic designers, informa
 tion architects, usability engineers, industrial designers, and other profe
 ssionals involved in pursuing the goal of optimal user experiences for end 
 users.
\n
\nThe workshop outlines how to make the business case for usabili
 ty engineering in general - and specific usability project plans in particu
 lar - by adapting general cost-justification techniques to estimate expecte
 d return on investment (ROI) for usability initiatives. This technique can 
 be used to solicit funding. Cost-justification is discussed across a wide v
 ariety of contexts, including both commercial and internal traditional busi
 ness applications, public web sites, intranets, and web-based applications.
 
\n
\nDr. Deborah J. Mayhew (http://drdeb.vineyard.net) is an international
 ly recognized author, teacher, speaker and consultant on software user inte
 rface design and usability engineering. She has been owner and Principal Co
 nsultant of Deborah J. Mayhew & Associates, a consulting firm offering a wi
 de variety of services related to usability engineering, since 1986.
\n
\nF
 or more details about the program and leader, see http://www.capchi.org/wor
 kshop.html
\n
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20081010
DTEND;VALUE=DATE:20081011
SUMMARY:Designing Innovative Business Models
LOCATION:New York, New York, USA
DESCRIPTION:In today?s global competitive environment business model thinki
 ng is an essential skill for every business person. A recent CEO survey by 
 IBM shows that business models and business model innovation are on top of 
 the executive agenda. Also, entrepreneurs across industries are searching f
 or the most appropriate business models to bring new and innovative product
 s and services to the market.
\n
\nUnfortunately, management literature pro
 vides little methodological guidance that helps executives and entrepreneur
 s systematically reflect on the topic of business model design and innovati
 on. This workshop addresses that gap by providing participants with a power
 ful, tested and pragmatic approach that assists business people in designin
 g competitive and innovative business models.
\n
\nThe approach is based on
  the ?Business Model Canvas?, which allows business people to describe busi
 ness models with a simple and common language based on 9 building blocks. T
 his language can then be used to assess business models and come up with ne
 w and innovative business model alternatives. The approach appeals to senio
 r executives, department heads, entrepreneurs and financiers alike, since a
 ll have a common need of identifying and implementing competitive and susta
 inable business models.
\n
\nIn this workshop you will:
\n    * sense why i
 t is indispensable for you to start thinking in terms of business models in
  today?s competitive landscape
\n    * learn how to describe your own busin
 ess model(s) based on the intuitive and pragmatic Business Model Canvas app
 roach
\n    * be able to generate business model alternatives in your own c
 ompetitive environment
\n    * apply the Business Model Canvas approach in 
 break-out sessions
\n
END:VEVENT
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