Boston USA 2008-04-05 Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience. In this day-long workshop, Lou Rosenfeld—co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers—will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. You'll learn to: * Understand search logs and relevant analytics reports * Ask the right questions of your query data * Identify where your site's search and navigation are failing, and learn how to fix them * Tune your content to your audience's needs and plug your site's content gaps * Enhance your site's navigation through improved metadata * Design better interfaces for entering queries and for presenting search results * Improve your search engine's configuration * Reinvigorate your user experience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative methods We won't cover: * The technical aspects of analytics tools (such as how to install one on your server) * Search engine optimization; that's about helping people find their way to your site, while site search analytics is about helping them find information within your site 421 MA Lou Rosenfeld will show you how to analyze what and how users search on your site. You'll be able to diagnose and fix problems with your site's content, navigation, metadata, and search performance. 2008-04-04 false http://louisrosenfeld.com/presentations/seminars/site_search_analytics/ http://events.boxesandarrows.com/events/421 http://events.boxesandarrows.com/event/logo/421/lou_new.jpg content, information architecture, interaction design, search, site search analytics, user experience, web analytics Chicago USA 2008-05-16 Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience. In this day-long workshop, Lou Rosenfeld—co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers—will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. You'll learn to: * Understand search logs and relevant analytics reports * Ask the right questions of your query data * Identify where your site's search and navigation are failing, and learn how to fix them * Tune your content to your audience's needs and plug your site's content gaps * Enhance your site's navigation through improved metadata * Design better interfaces for entering queries and for presenting search results * Improve your search engine's configuration * Reinvigorate your user experience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative methods We won't cover: * The technical aspects of analytics tools (such as how to install one on your server) * Search engine optimization; that's about helping people find their way to your site, while site search analytics is about helping them find information within your site 422 IL Lou Rosenfeld will show you how to analyze what and how users search on your site. You'll be able to diagnose and fix problems with your site's content, navigation, metadata, and search performance. 2008-05-15 false http://louisrosenfeld.com/presentations/seminars/site_search_analytics/ http://events.boxesandarrows.com/events/422 http://events.boxesandarrows.com/event/logo/422/lou_new.jpg content, information architecture, interaction design, search, site search analytics, user experience, web analytics